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The Marketing Checklist: 80 Simple Ways to Master Your Marketing, by Hank Yuloff
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Most business owners are so busy running their businesses that they do not have time to create long or even short-term marketing strategies. In The Marketing Checklist, Hank Yuloff creates a road map by describing simple methods of marketing a business, along with the pros and cons of many marketing strategies.
- Sales Rank: #1886430 in Books
- Published on: 2015-02-18
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .41" w x 6.00" l, .54 pounds
- Binding: Paperback
- 178 pages
About the Author
Hank Yuloff is a targeted marketing tactician with over 30 years experience keeping companies “top of mind” with their customers. In high school, after winning a writing contest to attend a Beatrice Foods stockholders meeting as a field trip, Hank Yuloff was given a Cross pen and pencil set with the corporate logo as a remembrance. Years later that meeting continues to shape his career. After graduating from San Diego State University with a degree in Advertising and Public Relations he began his career working for two newspapers and then became a President’s Club member for both a direct mail company and a promotional products company (he was also one of their sales managers) before opening Promotionally Minded, in 1997. They specialize in targeted marketing plans (under the OurMarketingGuy.com brand), logo development, client retention and appreciation programs, and run a nationally recognized promotional products company (that pen and pencil set the ball rolling). All of these brands have been combined into the Sedona Marketing moniker. He has many years of Board of Director experience for several non-profit organizations. Hank has received numerous awards for public service, including the Tami Ginsburg Celebration of Service award by the United Chambers of Commerce of Los Angeles. The award is given to the individual who, from among the 23 Chamber members, has shown a continued involvement in many facets of the community as a volunteer. He is the author of the book “49 Stupid Things People Do With Business Cards... and How To Fix Them” and he has a NEW book, “The Marketing Checklist - 80 Simple Ways to Master Your Marketing” which became a New Arrivals Best Seller on Amazon.com. Hank and his wife of 25 year, Sharyn host a weekly radio show with the same name (The Marketing Checklist). They are very excited to having opened a new branch of their company called Sedona Marketing Retreats in the majestic and powerful red rock northern Arizona town of Sedona. That company creates two types of 3 1/2-day events: For partner owned small businesses, they create custom marketing plans in a highly focused, one-on-one setting AND they also host small group marketing bootcamps in a mastermind setting for similar, major demographic entrepreneurs. In 2016, Hank and Sharyn finished filming an entrepreneurial mini-series with Brian Tracy and other business experts called Living Your List. And he still has that pen and pencil set!
Most helpful customer reviews
2 of 2 people found the following review helpful.
Great ideas, great suggestions
By Kathleen Hale
As Executive Director of a non-profit foundation, Marketing/Fundraising is always a unique challenge I attended one of Hank Yuloff's Marketing Seminars and quickly learned how much I needed to learn. So, I anxiously awaited the release of this book. I ordered and received the book and after reading through it, I now have my Marketing Bible. Great ideas, great suggestions, I now have to get busy!
Kathleen Hale
Rising Star Music Fund
2 of 2 people found the following review helpful.
Don't miss the checklist
By Tricia Greaves Nelson
Great insight and tips on marketing for anyone looking to get their message out there in a much bigger way. Mr. Yuloff knows his stuff and shares it generously in this book.
2 of 2 people found the following review helpful.
Finally The Answer to Marketing Confusion!
By Lorane Gordon
Love this book! Hank makes simple the all to confusing world of marketing. I finally have a checklist I can follow to make my marketing efforts work.
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