Senin, 11 Mei 2015

@ Ebook Download Small Business and the City: The Transformative Potential of Small Scale Entrepreneurship (Rotman-UTP Publishing), by Rafael Gomez, Andre

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Small Business and the City: The Transformative Potential of Small Scale Entrepreneurship (Rotman-UTP Publishing), by Rafael Gomez, Andre

In Small Business and the City, Rafael Gomez, Andre Isakov, and Matt Semansky highlight the power of small-scale entrepreneurship to transform local neighbourhoods and the cities they inhabit. Studying the factors which enable small businesses to survive and thrive, they highlight the success of a Canadian concept which has spread worldwide: the Business Improvement Area (BIA). BIAs allow small-scale entrepreneurs to pool their resources with like-minded businesses, becoming sources of urban rejuvenation, magnets for human talent, and incubators for local innovation in cities around the globe.

Small Business and the City also analyses the policies necessary to support this urban vitality, describing how cities can encourage and support locally owned independent businesses. An inspiring account of the dynamism of urban life, Small Business and the City introduces a new “main street agenda” for the twenty-first century city.

  • Sales Rank: #1647355 in Books
  • Published on: 2015-02-13
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .75" w x 6.01" l, .0 pounds
  • Binding: Paperback
  • 312 pages

Review

“A most useful book, especially for the city planner, urban geographer, and anyone who cares about the future of cities.  Relevant case analyses are embedded in a coherent structure that provides practical examples of past successes and failures as well as sensible policy recommendations for the future.  Highly recommended.”

(David K. Foot, Professor Emeritus, Department of Economics, University of Toronto, and author of 'Boom, Bust & Echo: How to Profit from the Coming Demographic Shift')

“Small Business and the City is a plea for a ‘small is beautiful’ approach to business, urban scale, and public sector decision-making. Gomez, Isakov, and Semansky’s evocative descriptions of Business Improvement Areas teach far more about BIAs, their operations, and the thinking of their members than do tables of statistics on these organizations.”

(Pierre Filion, Professor, School of Planning, University of Waterloo)

“Each atomistic transaction between a small business and a customer provides the flare for a rich economic eruption, encompassing spillovers and interactions with other firms, citizens, and the built environment. This book offers a bold explanation of how cities can succeed by nurturing and harnessing these powerful interactions to create dynamic communities and growing economies.”

(Kevin Milligan, Associate Professor, Vancouver School of Economics, University of British Columbia)

About the Author
Rafael Gomez is an associate professor of Employment Relations at Woodsworth College and the Centre for Industrial Relations and Human Resources at the University of Toronto.


Andre Isakov is currently the Manager of Park Planning and Design with the City of Coquitlam, British Columbia. Previously, he was the Community and Economic Development Officer for the Village of Harrison Hot Springs and the Executive Director of Business Improvement Areas of British Columbia (BIABC).


Matt Semansky is an award-winning journalist based in Dartmouth, Nova Scotia. His work has appeared in publications such as This Magazine, the National Post, The Halifax Chronicle Herald, The Coast, and Marketing.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Interesting
By Autamme_dot_com
The power and role of a small business is something that can be frequently overlooked, especially by local and national governments. Sure, they may talk the talk at times but the reality is that small businesses and the entrepreneurs that drive them are often forgotten or passed over as a tolerated irritation. Yet many of today’s smaller businesses can be the medium or larger business of tomorrow.
This is a very academic book, focussing on a Canadian small business concept called “Business Improvement Area” that has been successfully “exported” and implemented in many other countries. The authors consider how entrepreneurship has transformed local neighbourhoods and the cities in which they operate, bolstered by cooperation and resource pooling to provide hubs of urban regeneration, talent incubators and sowing the seeds for even-greater success.
This is clearly a specialist read that will probably not fall on the radar of the general reader, yet this is a shame. The authors correctly note how many politicians focus their encouragement of business to the more fickle, less loyal larger business, giving disproportionate tax breaks and other assistance in the hope of kickstarting an area or encouraging the halo-effect. Yet, are they ignoring the potential growth and scale of the smaller businesses, their powers to sustain the local environment and their capability to innovate?
Should you not tire of the voluminous information provided, there is a mass of further reading suggestions within the book’s extensive bibliography. It is hoped that the promised index (missing in this review copy) is similarly comprehensive as it could be a necessary navigational aid.
In conclusion, an interesting and thought provoking book that could interest a lot more people than you might expect, even If they probably won’t stumble over it by accident.

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“Jennifer Fusco has put together a comprehensive guide to creatively and productively market your book.”-Barbara Vey, Beyond Her Book blog

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"Brand is one of those terms that we hear a lot these days; understanding what it truly means in the marketplace, creating and maintaining a brand, and how brand affects an author's career is much more complex. Jennifer's vast experience in marketing, public relations, advertising and brand innovation make her an expert in the field."-Kristan Higgins, New York Times and Usa Today Bestselling Author and two-time winner of the Romance Writers of America Rita award.

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  • Sales Rank: #2006560 in Books
  • Published on: 2015-02-27
  • Released on: 2015-02-27
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .48" w x 6.00" l, .64 pounds
  • Binding: Paperback
  • 192 pages

Most helpful customer reviews

5 of 5 people found the following review helpful.
Helpful and Smart
By Maria E. Geraci
I'd forgotten I'd pre-ordered this until it popped up on my Kindle a few days ago. I'd seen Jennifer Fusco give a workshop in person (STAR chapter of Romance Writers of America) and thought she was funny and informative, plus I'm in the process of getting ready to launch a new series and I thought I'd give her book a try. I began reading last night and stayed up until I finished. It's quick and easy and I really liked how many well known authors had given quotes and direct examples to support Jennifer's advice. With so many good books out there, it's hard to make yours stand out. More than ever, authors have to take marketing into their own hands and this book was a great guide.

1 of 1 people found the following review helpful.
A Must Read
By Valerie Bowman
I learned more in the first two chapters of this book than I'd ever known about marketing before and I've been studying it. Market or Die is a must-read for any authors serious about helping to give their books the best chance in a highly competitive marketplace. I bought this one in print.

4 of 4 people found the following review helpful.
A bookshelf keeper for every author
By Regina Kyle
I've heard Jen speak numerous times, and her book is a great reminder of everything she espouses on marketing and branding. A must for every writer, beginner or not, who struggles with the promotional end of the business. (And don't we all?) Jen gives clear and succinct advice on how to develop and maintain your author brand, complete with testimonials and examples from writers. It's a book you'll definitely find yourself going back to time and time again.

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Think back to when you started your business, or to the questions that crossed your mind when you started thinking about going into business for yourself. You probably had a good idea of the product or service that you wanted to offer; and how much you were going to make from the onset. You probably had your mind on the money, without paying too much attention to just how that money was going to be made. That is where a business model proves to be invaluable. It is a clear statement of how your business operates in the economic and social context, in order to turn a profit. This forms an integral part of your overall business strategy, and should form the basic description of how your business creates, delivers and captures value in the context of the economic, social and cultural environment in which it operates. This book explains all you need to know on business model development.

  • Sales Rank: #4438171 in Books
  • Published on: 2015-02-06
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.00" h x .8" w x 5.25" l, .10 pounds
  • Binding: Paperback
  • 32 pages

Most helpful customer reviews

0 of 0 people found the following review helpful.
nice intro guide
By Carrie
This is a great intro to business model development. One of the other reviewers said that there's nothing new here and I don't know, that may be true. I haven't read a lot of other authors on the topic. However, in my mind this delivered on the promise of explaining what the title implies it will explain. I was looking for an overview of existing information, not necessarily groundbreaking new theories.

0 of 0 people found the following review helpful.
Very similar to other books on the same subject
By John Hayes
There are a number of books on business model development.
The main points are covered but there is nothing new here

0 of 0 people found the following review helpful.
Constant Repeat Of Info + ?
By LowelG
Bah humbug!

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Minggu, 10 Mei 2015

@ PDF Download Per-Money: Permaculture Principles for Indie Biz Growth, by Katie McCaskey

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Per-Money: Permaculture Principles for Indie Biz Growth, by Katie McCaskey

This book uses permaculture systems thinking and applies it to money management and independent business-building. This book uses the design principles outlined in "Essence of Permaculture" (Version 3; April 2004) by David Holmgren as its starting point.

This book expands on these ideas through the experience of building a Main Street, brick-and-mortar business. I wrote it because I believe business building is a creative act that should positively influence people, planet, and place.

  • Sales Rank: #833194 in eBooks
  • Published on: 2015-02-20
  • Released on: 2015-02-20
  • Format: Kindle eBook

From the Author
Permaculture design principles helped me rethink our business plan for better and more sustainable growth. It was key to growing George Bowers Grocery.

About the Author
Katie McCaskey is a writer focused on the intersection of small business and walkable urbanism.
Her 2011 release, "The Micropolitan Manifesto," was a call for "artists, changemakers, and entrepreneurs" to reinvent our historic downtowns through business building. It was shared widely and featured on Forbes' website. Download it at her website.
In 2008 McCaskey and her husband established a popular neighborhood restaurant in Staunton, Virginia. George Bowers Grocery is named after a historic business established in the 1880s.

Most helpful customer reviews

4 of 4 people found the following review helpful.
Very informative and a great read!
By Rebecca
When I met my husband, he proudly informed me that he was an entrepreneur. Little did I know that this meant I would also come to be involved in numerous indie businesses.

My husband likes to learn his methodology from internet SEO gurus and marketers. I, on the other hand, like to track down books like these that employ a little more introspection, observation and thought.

What I love most about this book is that it does not encourage superficial growth and promotion. This book focuses on the idea that you want to give back to the community and protect the world and environment around you. Not only are there brilliant tips for running a successful small business, but there are also tips for reducing the amount of waste you produce as a business.

It’s written in an easy to read format that made it enjoyable and fun as well as informative. Not only do I now have a better idea on what kind of business I want to run, but I feel like I have a head start on the tools I need to maintain integrity as a business.

I’m planning on passing this book along to my husband and his business partner because I feel like it’s a valuable tool. Sometimes it’s easy to confuse running a successful business with fame and fortune instead of how your services can help the community around you. McCaskey does a great job of finding that happy medium between keeping a steady cash flow and maintaining integrity and charity as a business.

0 of 0 people found the following review helpful.
Interesting intersection of permaculture thought and small business practice
By Homesteader
I'm always intrigued by books that take the permaculture philosophy and use it to provoke thought about non-farming aspects of their lives. In Per-Money, Katie McCaskey explains how permaculture has informed her small business of a restaurant in northern Virginia, and I suspect most people interested in small businesses would get something out of this well-written book.

I speak from experience since my husband and I make a living from various microbusinesses, and although ours are online rather than bricks-and-mortar like McCaskey's, many of the author's tips rang true. For example, she recommends having two business accounts, one for day-to-day income and expenses and another to provide a buffer for more infrequent, large expenditures --- my money worries became much less worrisome when we instituted this policy for our business years ago. Similarly, McCaskey provides a good reminder about the importance of building social capital by first giving without asking for a return --- I do this as a matter of course and find that 50% of people are simply takers, but the other half form real connections with me that transcend the business world.

For more permaculture business tips, like stacking habits and putting your money to work in the community, give Per-Money a read!

0 of 0 people found the following review helpful.
Create a better world right here, right now
By Marcia Conner
Permaculture was a word I'd heard a few times from my hippy dippy friends, but admittedly never took seriously until I read Katie McCaskey's amazing book, Per-Money. This short fun-to-read book, packed with actionable advice and inspiring stories, quickly changed my perspective and introduced practical ways to make meaningful change in the world around me. Katie's story of her small business startup, with a complexity science twist, shows we really are all in this world together, no matter if we live in a major metropolis or small sleepy town. Using timeless principles from the natural world, McCaskey aligns economics, sustainability, and a deep sense of care to make a lasting difference. Corporate business leaders, aspiring entrepreneurs, thoughtful parents, community organizers, and backyard gardeners alike will feel like this book is written just for them.

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Sabtu, 09 Mei 2015

~ PDF Ebook Mental Mastery: Strategies to Remember More, Accelerate Learning, and Be More Productive, by Jason T. Walker

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Mental Mastery: Strategies to Remember More, Accelerate Learning, and Be More Productive, by Jason T. Walker

Improve Your Memory To Improve Your Life!

There are times in life when we could use a boost from our memory.

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It All Stops Today!

Luckily for us, there are strategies that can help us improve our memory, drastically increase productivity, and help us get what we want out of life.

This is what Mental Mastery is all about.

It’s about taking control over your life, mastering yourself, and becoming the person you were born to be.

Here’s a Few of the Incredible Benefits You’ll Get…

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This book is designed to help you to take action and actually improve your cognitive abilities. No more dabbling with little memory hacks for a day and then doing NOTHING to actually improve your life!

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  • Sales Rank: #6859044 in Books
  • Published on: 2015-02-10
  • Original language: English
  • Dimensions: 9.00" h x .8" w x 6.00" l,
  • Binding: Paperback
  • 34 pages

Most helpful customer reviews

1 of 1 people found the following review helpful.
Almost instantaneous improvement!
By Book Lover 88
I thoroughly enjoyed this book, and was surprised by the effectiveness of the techniques. I did a little test with the loci method, trying to memorize a random string of numbers. I got to 9 before forgetting when trying to memorize by rote. Then I applied the loci method and easily got to 20, and I really only stopped because I wanted to move on...and I can still pull up that number string even now, a couple days later! Very cool

0 of 0 people found the following review helpful.
Excellent techniques to help us to remember..!!!!
By Eilin Cabutto
It doesn't matter how old we are, or how smart we are, always we live moments when we forget many things that could be minimal but are very important in our daily live, like passwords, telephone numbers, addresses or names. That was happening to me, and I felt very frustrated. So I was wondering if there exists some techniques to help us to remember this kind of things, and at last I found this book, with many effective tools to avoid this kind of situations. With simple memory improvement methods, we can leave behind all those bad moments of frustrating. Right now I am very grateful about the help this book gave to me.

0 of 0 people found the following review helpful.
It works!
By Kate Bass
I admit to missing out tasks due to forgetfulness and it's time I find ways to improve my memory. And so I got this book. It's not too lengthy, just the right amount of information, with a variety of tips to try out, and it's easy to understand. I definitely will recommend this. Worry no more, get your copy now and learn about the strategies shared by Mr. Walker, it works!

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Kamis, 07 Mei 2015

! Download Ebook The OneTEAM Method: How Sales+Marketing Collaboration boosts big business., by Mr Peter Strohkorb

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The OneTEAM Method: How Sales+Marketing Collaboration boosts big business., by Mr Peter Strohkorb

There has never been a time when sales and marketing teams have needed to work together as closely, and as effectively, as today. The risks associated with Sales/Marketing mis-communication have never been greater, but neither have the potential rewards for effective collaboration. But what is the most effective way to achieve the desired business results? This book describes the current Sales and Marketing landscape and proposes an expert method to move sales and marketing teams beyond mere alignment into true collaboration. This book aims to: 1) Show that solvable collaborative issues are impeding business growth 2) Prove that organizations thus impeded are falling significantly behind in the race to keep up with the ever-accelerating Buyer’s Journey 3) Provide the reader with the adaptive collaborative tool kit that they need to prevent their organizations from falling behind their more agile competitors in the race to keep up with rapidly accelerating twenty-first-century customer expectations Who Should Read This Book? This book is for senior executives in medium to large B2B organizations, particularly those with a centralized marketing team and a distributed sales force: • CEOs who wish to increase financial results and reduce waste • Sales and Marketing Executives who would like to improve sales productivity and marketing effectiveness • Sales Managers who want more effective marketing support and wish to retain their top performers • Marketing Executives who want to demonstrate better ROI and enjoy a better two-way relationship with the sales force • HR Directors who prefer a more collaborative work environment, one that attracts and retains the best talent • CFOs who want to see better margins, more profit and lower costs • CIOs who are evaluating CRM and sales and/or marketing automation systems • Anyone who is interested in the latest business productivity methodologies

  • Sales Rank: #486089 in Books
  • Published on: 2015-02-16
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.21" h x .68" w x 6.14" l, .93 pounds
  • Binding: Paperback
  • 298 pages

Most helpful customer reviews

3 of 3 people found the following review helpful.
Practical advice, well researched, and nicely delivered.
By J Garland McLellan
This book starts with depressing case studies of a problem most directors are painfully aware of: silos between departments that should collaborate. It provides a useful summary of symptoms which will assist in formulating questions at board level and developing KPIs for monitoring improvement strategies. Ultimately the book proposes management and technology interventions to fix the problem.

The most valuable knowledge contribution is the section on trends that are reshaping the sales world. I have read technical papers on e-commerce driven evolution of the ‘buyer’s journey’ but never one as clear as this. Refreshingly clear and jargon free – I wish more books were like this.

The book is comprehensively researched and backed by numerous references in the text. These could be less intrusively handled as footnotes but provide ample additional sources of insight. The book is written in first person and contains a wealth of the author’s personal experiences. It is also an unashamed pitch for his consulting services although it contains sufficient value that a moderately intelligent person will be able to glean from the pages and put into practice.

This book aims to:
1) Show that solvable collaborative issues are impeding business growth
2) Prove that organizations thus impeded are falling significantly behind in the race to keep up with the ever-accelerating Buyer’s Journey
3) Provide the reader with the adaptive collaborative tool kit that they need to prevent their organizations from falling behind their more agile competitors.
It meets and exceeds those goals.

Helpful chapter ‘takeaways’ are provided. The final chapter cautions against analysis paralysis, deferment, procrastination and deliberation – the prescription for which is leadership!

Tables, charts and a few cartoons enliven the text which is fast paced and well written. The book can be read quickly if one is not distracted by the constant references to other interesting information. Accompanied by ‘Dr Google’ it is a formidable information stockpile.

For a manager there is much to recommend in the pragmatic documentation of the costs of poor collaboration. For the director there is clear information on how traditional structures are disrupted by digital processes in tangible business processes; this book will help those of us who are not digital natives to sense the trends and position our organisations to benefit. For both, with the application of a little effort, this book will provide some implementable ideas for building sustainable revenue.

1 of 1 people found the following review helpful.
Practical, insightful guidance which our team found very helpful
By Paul Collins
The Business & Client Services Team at Informed Solutions has found Peter Strohkorb’s 'OneTEAM method' very useful in our efforts to continually improve our market and business development strategies.

Strohkorb clearly outlines the common symptoms of Sales and Marketing misalignment and how collaboration and team configuration can provide long-term prevention as well as a short term cure. ‘The OneTEAM Method’ offers a refined, practical and achievable set of steps – via a “multi-purpose toolkit’ - that you can implement, no matter where your organisation is on its collaboration journey. Our company, like many, do not have ‘siloed’ teams’; instead we rely on collaboration across all of our service groups. This book has provided us with both ideas and possible solutions for how we can improve team working to drive business improvements and achieve better results.

The specific and comprehensive guidance within ‘The OneTEAM Method’ sets it apart from traditionally dry and jargon filled sales and marketing advice texts. We would recommend it to any organisation seeking to improve team working, increase collaboration and boost the success of its market and business development efforts.

1 of 1 people found the following review helpful.
Grow or Die
By Tom Graves
Face it - Einstein was right.We cannot solve our problems with the same thinking we used when we created them. After calling on sales and marketing for 20 years to help them grow, few succeeded. And, sadly, those that did eke out a short-term victory could not sustain it. They virtually all failed. The only exceptions were those who had such an exceptional product that no matter what they did - they succeeded. See Apple. For the rest of us - we blamed the market, the competitors, lack of budgets, our distributors, our sales force, our marketing, manufacturing, our ad agency, interest rates, dollar value conversion, add your favorite reason ...ad nausea. Mr. Stohkorb rightly states 'the enemy is us." He boldly suggests that if we change our thinking - our results will change for the better. So, if profits and real growth are really - your true objective - read this book and a do what he says. This is the best solution to real growth that I've ever seen. Period.

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@ PDF Download Perfect Pairings: The Art of Connecting People, by Jessica Leigh Levin

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Perfect Pairings: The Art of Connecting People, by Jessica Leigh Levin

Connecting Is A Calling That Must Be Answered How much do you know about connecting people? What steps should you take to build your network and enrich your life and those of others – both professionally and personally? This book can help, whether you are a professional trying to grow your business, a student trying to meet potential employers – or even if you are looking for your “happily ever after.” In Perfect Pairings, Jessica Levin, President and Chief Connector at Seven Degrees Communications presents her recipe for creating successful and fulfilling relationships and expanding your circle of influence. With easy-to-understand chapters full of stories from her experience as well as true-to-life examples from professionals of various industries, this book teaches you: Connecting is a calling Few acts bring more satisfaction and joy to a person than helping others Networking is more than passing out business cards Anyone and everyone can be a connector You might already be a connector (and not even realize it) Even shy people can be master connectors Don’t wait to read this book until somebody tells you that you need it; start connecting now and create your own blueprint for happiness and success.

  • Sales Rank: #2920743 in Books
  • Published on: 2015-02-14
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.00" h x .33" w x 5.00" l, .33 pounds
  • Binding: Paperback
  • 138 pages

Review
What a great book! Jessica Levin's Perfect Pairings takes the critical yet elusive concept of networking and makes it simple to execute. She transforms an art (and what many people feel is only successfully done by extraverts) into an achievable asset for your business and personal arsenal. Through the stories of her own personal experiences, along with simple to follow action items, she makes the art of networking achievable for everyone. While reading the book, you can understand why Jessica is not only a successful entrepreneur, but also why people want to know and be around her. The book is proof that networking is not for extroverts only. It's a must read for anyone who wants to advance their career and become that essential connector who enriches people s lives. --James Spellos, CMP, Meeting U

Like peanut butter and jelly, Jessica Levin has created the perfect pairing of practical insights and real life experiences on the art, craft and skill of connecting people. Levin, an extraordinary conduit herself, informs readers how to develop extraordinary partnerships, even sometimes with unlikely allies that move everyone forward together. More than a book on networking, Levin discusses the ins and outs of developing the aptitude and capacity to build, cultivate and influence important relationships. --Jeff Hurt, Velvet Chainsaw Consulting

Jessica strikes the difference between networking versus connecting, two entirely different approaches to developing relationships. She profiles multiple influential connectors that live with a purpose, inspiring the reader to break free from their shell and practice the art. If one connection can change your life, so can one book. --Eric Majchrzak

About the Author
With a background in marketing and event planning, Jessica has a passion for connecting people and creating experiences based on strategic goals. She has a reputation as the “Go-To” person regarding marketing and communications, event design and anything involving trends in technology. Jessica uses both face-to-face gatherings and online tools to build and strengthen both personal and business relationships and teaches others how to combine traditional marketing with digital media as a way to create both corporate and personal brands. As part of her day job serving as President and Chief Connector of Seven Degrees Communications, Jessica frequently speaks at conferences and conducts corporate training on the topics of strategic marketing, digital strategy, networking and connecting people, event engagement and technology trends. She has authored numerous articles and blog posts on these topics, and is a contributor to the book The Tweeting Meeting and she also wrote the chapter on social media for Kelly McDonald’s book, Crafting Customer Experiences for People Not Like You. Jessica has received multiple awards for her thought leadership and is an active volunteer in many associations and organizations. Jessica earned a Master of Business Administration with a concentration in marketing from Rutgers, the State University of New Jersey in New Brunswick, New Jersey, and a Bachelor of Science from Florida State University in Tallahassee, Florida, with majors in marketing, management and entrepreneurship. Jessica grew up in Boca Raton, Florida and currently resides in Central New Jersey with her cat, Emmy.

Most helpful customer reviews

1 of 1 people found the following review helpful.
Networking with sincerity to create real value
By Steven C.
If you are frustrated with conventional notions of networking, Ms. Levin's book deserves your attention. It explains how to selectively connect people who can make each other's lives better in some way. Broader than referrals that meet specific needs at specific times, connecting can provide real long-term value. Ms. Levin's examples show how the resulting relationships, business or otherwise, can run deep and last long. Although each introduction is best made selflessly, connectors reap the benefit of establishing broad personal networks founded on the good will of their actions.

Other reviewers have described the concepts well. Sections catching my attention included thoughts on (1) responsibly connecting people, (2) protecting the integrity of your own network and the networks of others, and (3) examinations of connections gone wrong. Written in an easy style, the book was a quick and pleasing read without being shallow. For my part, I've met Ms. Levin, and am convinced that she practices what she has written.

0 of 0 people found the following review helpful.
An easy-to-understand, practical, life-changing book that can benefit almost anyone.
By Graham Gudgin
I was originally going to preface my review of "Perfect Pairings: The Art of Connecting People" by Jessica Leigh Levin with a disclaimer, saying that the author is a personal friend of mine (in fact, she gives me a shout-out on page 80!); however, I realised that being a friend of the author put me in somewhat of a unique position to add something to my review that I think is particularly important. You see, this isn't a book containing armchair theories and "pipe-dreams." I know from personal experience that Jessica practices what she preaches - she lives her life as a "connector."

You're probably familiar with "networking," the technique of meeting people at events, etc., and finding out how those people can help us and vice versa. Connecting, as Ms. Levin describes it, is an alternative that can yield extraordinary and far-reaching results. Here's an example of how the connector mindset works: I may be talking with someone, either in-person or online. I will be thinking of someone in my network who might be able to help this person meet their challenges, or I may be thinking of someone in my network who might benefit from the experience or expertise of the person I'm talking with. On the surface, it's a very selfless act, but there are hidden benefits to the connector, as the author describes.

I always think that one of the signs of a great business or self-help book is that it gets you thinking about things you can do yourself, and "Perfect Pairings" is a perfect example of this. On almost every page I found myself thinking of parallels in my own life and how I could put the techniques and suggestions in the book to immediate use (and the book has inspired me to actually follow through with that); in addition, Jessica helpfully ends most chapters with an action item that pretty much anyone can do. The book also reassured me that, while networking is often an extrovert's game, connecting works well for introverts too.

While Jessica started writing her book with the intention of it being a "business book," she soon realized that the connector mindset could be a benefit to many aspects of one's life, and so the book is full of great advice for not just making business connections, but personal ones too.

In conclusion, this is an easy-to-understand, practical, life-changing book that can benefit almost anyone.

0 of 0 people found the following review helpful.
Networking is SO 20th Century...Connecting is the Name of the Game Today!
By Jay Lemming
There are not quite enough good things to say about this book. The phenomenon of networking has been around since time immemorial. But connecting? In Perfect Pairings: The Art of Connecting People, Jessica Levin takes the concept of networking to a new and higher level, one that ends up benefiting not just the person who is helped but the helper as well.

A connector, Jessica explains, cares less about benefiting materially or in a business way from networking efforts and more about helping others. By doing so, relationships deepen, one's personal network grows stronger than ever before and the benefits that ultimately accrue are greater than those enjoyed by the mere networker whose interest in entirely personal.

Using personal examples from her professional and personal life, as well character sketches of some of the most successful connectors she has had the pleasures of working with during her career, Jessica demonstrates the breadth of her knowledge with a light and easy touch. She is entirely and truly a people person, dedicated to enriching the lives of others in whatever manner they may need assistance from a trusted and generous source. She has the creds to prove it as well.

I found myself considering my own personal and professional relations as I read Perfect Pairings, realized I had missed opportunities to be a genuine connector and help others in my own way because my experience was not as great as Jessica's, and, finally, coming to the realization that communities of interdependent individuals dedicated to each other's welfare is about the most important asset a person can have.

It astonishes me that a book on connecting has not been written before but the good news is that the right writer has arrived to tell the rest of the world how it should be done. Thumbs up, Ms. Levin!

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