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Market or Die, by Jennifer Fusco
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“Jennifer Fusco has put together a comprehensive guide to creatively and productively market your book.”-Barbara Vey, Beyond Her Book blog
“Romance writers are lucky to have Jennifer Fusco in our ranks-even a brand new author can turn into a marketing pro by following Jennifer's marketing and brand management tips.”-Eloisa James, New York Times Bestselling Author
"Brand is one of those terms that we hear a lot these days; understanding what it truly means in the marketplace, creating and maintaining a brand, and how brand affects an author's career is much more complex. Jennifer's vast experience in marketing, public relations, advertising and brand innovation make her an expert in the field."-Kristan Higgins, New York Times and Usa Today Bestselling Author and two-time winner of the Romance Writers of America Rita award.
“Jennifer Fusco knows her stuff! In her career-changing presentations, she turns the baffling, complicated-and critical-world of marketing into practical, doable and understandable concepts. Don't miss out!”-Hank Phillippi Ryan, an Anthony, Macavity and Agatha-winning author
- Sales Rank: #2006560 in Books
- Published on: 2015-02-27
- Released on: 2015-02-27
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .48" w x 6.00" l, .64 pounds
- Binding: Paperback
- 192 pages
Most helpful customer reviews
5 of 5 people found the following review helpful.
Helpful and Smart
By Maria E. Geraci
I'd forgotten I'd pre-ordered this until it popped up on my Kindle a few days ago. I'd seen Jennifer Fusco give a workshop in person (STAR chapter of Romance Writers of America) and thought she was funny and informative, plus I'm in the process of getting ready to launch a new series and I thought I'd give her book a try. I began reading last night and stayed up until I finished. It's quick and easy and I really liked how many well known authors had given quotes and direct examples to support Jennifer's advice. With so many good books out there, it's hard to make yours stand out. More than ever, authors have to take marketing into their own hands and this book was a great guide.
1 of 1 people found the following review helpful.
A Must Read
By Valerie Bowman
I learned more in the first two chapters of this book than I'd ever known about marketing before and I've been studying it. Market or Die is a must-read for any authors serious about helping to give their books the best chance in a highly competitive marketplace. I bought this one in print.
4 of 4 people found the following review helpful.
A bookshelf keeper for every author
By Regina Kyle
I've heard Jen speak numerous times, and her book is a great reminder of everything she espouses on marketing and branding. A must for every writer, beginner or not, who struggles with the promotional end of the business. (And don't we all?) Jen gives clear and succinct advice on how to develop and maintain your author brand, complete with testimonials and examples from writers. It's a book you'll definitely find yourself going back to time and time again.
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