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Food Tourism: A Practical Marketing Guide, by John Stanley, Linda Stanley
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The fastest growth in tourism is the culinary sector. Covering farmers markets, taste tours, agri-entertainment, glamping, restaurants, farm shops and more, food tourism has become both an important part of holidaying and a purpose in itself. With growth occurring in most developed countries and tourists searching out culinary tourism throughout the world, this book provides an overall direction to the development of food tourism and a section on the future of this trend.
- Sales Rank: #1237224 in Books
- Published on: 2015-02-20
- Original language: English
- Dimensions: 9.25" h x 6.50" w x .50" l, 1.30 pounds
- Binding: Paperback
- 250 pages
About the Author
John Stanley is with John Stanley Associates, Australia.
Linda Stanley is with John Stanley Associates, Australia.
Most helpful customer reviews
0 of 0 people found the following review helpful.
Very informative and helpful book for both the segment of food-tourism i.e. academics and industry.
By Vikas kumar
“Food Tourism is one of the three key tourist drivers around the world and as a result is gaining more media exposure”
Despite the importance and the vital role of food in tourism, number of good books and literature on the topic is still at large. This book has an expressive jacket with pictures that convey author’s point of view. The above quote of the author is true and is supported by logics and practical evidences. The recent decade has seen food tourism’s growth up to 30% a year with food tour of China, South Korea, Taiwan, Hong Kong, Australia, New Zealand and Turkey being the most popular. The book establishes the role of food in tourism beginning with the history of development of phenomenon. Differentiation of the terminology, especially where people confuse them, such as the differences between cuisine-tourism and food-tourism etc. have been explained well. It contains information of various concerning agencies and association with time and purpose of establishing, and their contributions in the respective fields of tourism development. This books is a thorough guide which after explaining the basic concepts and trends in tourism and food, explains in detail the process of analyzing, prerequisites, planning, establishing, marketing and the future of those branches of tourism business. The marketing part has been explained with pertinent examples of actual cases and the challenges, opportunities and options available to various types of food tourism business.
Almost certainly the authors have done a great contribution to the subject of food tourism but the geographical area, culture and the examples quoted in the book are focused on Five Eye i.e. Australia, Canada, New Zealand, the United Kingdom, and the United States. Though fundamentally when we talk of Global Trends, the basic similarities will of be there, but since Gastronomy is basically the study of Food and Culture together, the principles suggested by the author will have to be restudied with culture of geography and demography in consideration.
It is a very informative and helpful book for both the segment of food-tourism i.e. academics and industry. It will be of great interest for scholars, educators, chefs, farmers and the people engaged in marketing and business of food-tourism. The authors step-by-step approach keeps you bounded and the language is easy enough not to be a problem for maximum readers. Overall the authors have produced a much awaited good book on the subject, on the basis of their personal experience and work on the subject.
0 of 1 people found the following review helpful.
Four Stars
By Armando Cristofori
Very informative and stimulating view of the industry.
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