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Marketing Paradise: Talk Stories To Learn From, by Mr Mark Glickman
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Whether you work in marketing, sales, public relations or operations for a resort, hotel or destination or you're studying marketing or hospitality management; whether you're curious about what life is like working in paradise, or you're just looking for a fun read, you'll find some eye-opening insights in this book to help you develop and get results. When I lived and worked on Hawaii's Big Island, the locals enjoyed a daily ritual known as "talk story." Essentially, talk story meant shooting the breeze with friends and family, catching up with each other's lives and swapping gossip. Marketing Paradise is a compilation of some of my "talk stories" over the years along with punchlists at the end of each chapter. I'll take you behind the scenes for some of my marketing tales: -How Dolly Parton Saved My Butt -The World's Longest Golf Drive from the Top of a Ski Slope -When the White House Moves Into Your Resort -Rebuilding the Coast with Best-selling Author John Grisham -John Boy's Jockstrap-Becoming an Honorary Waltons -The World's Largest Pumpkin -Skiing Down 19th Street in the Nation's Capital And much more!
- Sales Rank: #2152186 in Books
- Published on: 2015-02-09
- Original language: English
- Dimensions: 8.50" h x .52" w x 5.50" l,
- Binding: Paperback
- 228 pages
Review
"Marketing Paradise is a must read for anyone in the tourism industry. No one can 'talk story' like Mark Glickman. He really gets what's unique about our island and in the book he shares some of his wisdom on how to position some of our best attributes."
ROSS BIRCH, EXECUTIVE DIRECTOR, BIG ISLAND VISITORS BUREAU
"Marketing Paradise gave me insight into how Mark Glickman's creative mind works. It was also great fun, like sitting down over cocktails and swapping stories with Mark, but the "punchlists" after each section are serious adages to heed and live by, no matter how long you've been in the marketing business. Prepare to be entertained and educated as only Mark Glickman can. He's the best "idea man" in the business."
DALE LEATHERMAN, PAST PRESIDENT, SOCIETY OF AMERICAN TRAVEL WRITERS
"Mark delivers on his promise that this is not one of those boring marketing books. His style of storytelling provides timeless lessons for sales, marketing, and public relations professionals. It's no wonder Mark was recognized by HSMAI as one of the 'Top 25 Most Extraordinary Minds in Sales and Marketing.' His creativity, innovation, and passion for generating business for resorts shines strong in this entertaining read." ROBERT A. GILBERT, CHME, CHBA / PRESIDENT & CEO, HOSPITALITY SALES & MARKETING ASSOCIATION INTERNATIONAL
About the Author
Marketing and public relations guru Mark Glickman works with some of the world’s leading resort developments, destinations, management companies and nonprofits on branding, publicity, special events and driving revenue. Glickman was selected as one of the “Top 25 Most Extraordinary Minds in Sales & Marketing” by the Hotel Sales & Marketing Association International (HSMAI). He is the author of Marketing Paradise and is a frequent speaker on green marketing and crisis management.
Most helpful customer reviews
1 of 1 people found the following review helpful.
Excellent!
By Sage3Media
This book is GREAT―a must-read for resort/hotel professionals. It’s loaded with salient marketing strategies, and manages to be fun, too. I had numerous gigglefits while reading it poolside in Mexico. Several years ago, my resort employer hired The Glickman Group to train and energize our communications department. As a result of Mark’s media training/consulting, we rapidly garnered national broadcast coverage for a timely golf promotion. He also aligned us with several (SATW) writers who stayed in touch, visited our property, and went on to write glowing feature articles. This of course made us PR-heroes in staff meetings. Mark is the expert in this business and, thankfully, is very generous with sharing his knowledge.
1 of 1 people found the following review helpful.
) to weigh in on Mark Glickman's excellent Marketing Paradise
By Lynn Seldon
I'm excited to be one of the first few (and there will be many!) to weigh in on Mark Glickman's excellent Marketing Paradise. I've been in the travel biz for 25-plus years as a freelance travel journalist. This book will not only appeal to anyone in hospitality marketing...it goes way beyond that to anyone in marketing, in travel, and so much more. His "talk stories" from the trenches are highly-recommended and I can't wait to read his next book.
1 of 1 people found the following review helpful.
Great industry resource finally makes a book sharing his best kept secrets
By Brooke M Ueberroth
mark is an expert in marketing and strategy. used to see him speak on panels at HSMAI and others--always bringing raw truth and solutions to real challenges.
so great to see him finally put many of these thoughts down as words, for the rest of the industry to learn from. excellent.
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