Ebook SUCCESS LEAVES CLUES (Taking Control), by First Last
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SUCCESS LEAVES CLUES (Taking Control), by First Last
Ebook SUCCESS LEAVES CLUES (Taking Control), by First Last
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Systematic steps for assessing a product, defining its marketplace, sizing up competition and structuring a campaign.
- Sales Rank: #1773700 in Books
- Brand: Brand: Silver Lake Publishers
- Published on: 2015-02-25
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x 1.00" w x 6.00" l, 1.89 pounds
- Binding: Paperback
- 100 pages
- Used Book in Good Condition
Review
Success Leaves Clues is a must read for anyone involved in business. Students, business people and marketing professionals will benefit from a review of the basic rules for marketing strategy as well as the practical applications presented. This book is the right mix of theory and practice. The strategies presented are actionable for any organization. -- George Latella, Marketing Manager, Tasty Baking Company
This book has been an invaluable resource in working with our account executives and key account personnel in helping them integrate the emerging marketing trends into their account planning. The knowledge gained and combined with our ongoing strategies has resulted in beneficial sales for both Campbell's and the customers. -- Bob Steenrod, Manager, Campbell Sales Company
About the Author
RICK GEORGE was appointed president and chief executive officer of Suncor Energy Inc. in 1991; he retired in spring 2012. He was named Canada s Outstanding CEO of the Year in 1999 after leading a remarkable business turnaround at Suncor, and he received the Canadian Business Leader Award from the Alberta School of Business in 2000. George was appointed an Officer of the Order of Canada in 2007 for his leadership in the development of Canada s natural resources sector, for his efforts to provide economic opportunities to Aboriginal communities, and for his commitment to sustainable development. Originally from Brush, Colorado, George lives with his family in Calgary, Alberta.
Most helpful customer reviews
1 of 1 people found the following review helpful.
A must for everyone that deals with customers
By Michele F. Ippoliti
I have had the pleasure of being taught by both John Stanton and Richard George, so I may seem biased. This book can teach you so much especially if you are looking to move up the corporate ladder and truly want to know more about the difference between business strategy and tactics. This book assists you in opening your mind to seeing the whole picture. This book is a must for any business student and for anyone in the workforce that does not want to become complacent with their current job responsibilities.
0 of 0 people found the following review helpful.
Received in good condition. Thanks
By Birdie C
Received thanks. I want to know more about marketing and the ends and outs of how to be successful in business. I look forward to sharing information with others
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