Download The Heart of Fundraising: Major Gift Strategy: Maximize philanthropy, major gifts, and planned giving from donors and trustees in nonprofit
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The Heart of Fundraising: Major Gift Strategy: Maximize philanthropy, major gifts, and planned giving from donors and trustees in nonprofit
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Video of key takeaways from this book: http://www.majorgiftstrategy.com
Strategy will make you a more successful major gift officer. But too many frontline development officers, executives, and professionals fall into the trap of chasing "lofty strategies" and ignore the importance of execution. This terse book of approximately 10,000 words cuts right to the chase, shows you how to avoid this trap, and helps you define a grand strategy for major gift success based on identifying your natural strengths and working them into your daily planning.
The world of philanthropy today is beset with economic chaos, fierce and growing competition, and endless strategic challenges. Major donors and prospects make principle gifts, planned gifts, and major gifts based on their relationships with development officers, but these relationships are getting harder and harder to maintain and develop, even in cases where annual giving, corporate giving, and foundation giving are consistent. Despite challenges in the economy and the internal time pressure of capital campaign timelines, you and your advancement team can excel with the right strategic approach.
Whether you are in a large development office with a pool of 200+ prospects, a 150+ visit goal, and a $2 million annual metric, or you are by yourself in a small nonprofit organization; whether you're in the United States or the United Arab Emirates; regardless of your specific fund raising environment or culture, this book will help empower your work, happiness, productivity, and ultimately, your fund raising success.
- Sales Rank: #589247 in eBooks
- Published on: 2015-02-25
- Released on: 2015-02-25
- Format: Kindle eBook
Most helpful customer reviews
1 of 1 people found the following review helpful.
Strategize your way to success
By A. Martin
The business of gifting within the philanthropy arena is not an easy one to be in. Sooch is clear about the good and bad sides of gifting within the fundraising sphere and in this book, he covers in great detail on the how and what you need to do to develop plans (strategies) to successfully campaign and sign your gift giver.
There are so many roles within the understanding of gift giving, that lines become blurred all the time, but Sooch shows you how to incorporate all the roles to ensure you reach your targets. Although the book is focused on the actual getting of the gifts, he has not lost sight of the individuals and their emotional well-being while they do this most important of work; if you are happy in your daily tasks—reaching your goals consistently—you will automatically be happier and that will in turn drive your success.
1 of 1 people found the following review helpful.
Heart Sings
By Andria Black
This is a great book for anyone with a demanding job, especially fundraising. However, a lot of what is discussed is solid advice for any job from fundraiser to pastor to accountant.
This book is to the point, engaging, and challenging. In the course of an hour's reading your outlook on work, self and life will change.
I recommend this book to any major gift fundraisers, fundraisers in general and anyone who just wants to be happier at work.
0 of 1 people found the following review helpful.
It's hard to believe the author has spent any time ...
By IUGUY
It's hard to believe the author has spent any time in major gifts, let alone non-profit fundraising at all. This book is merely an endless number of re-wordings of platitudes about time management and emotional maturity. It gives virtually no specific advice or tools on major gift planning, and in fact trashes the notion of "strategy" in the first chapter. I'm not sure why the author uses the word strategy in the title, as he has no desire to actually formulate one!
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