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There is a battle taking place online every day. It's not a fight for the fate of the world... just the future of your business.

A battle fought with content.

A battle far too many businesses are losing. This is Content Warfare. We're here to win the battle for attention.

Content Warfare is a work in defiance of mediocre content marketing. For too long, I've watched successful offline companies step into the digital world and implement traditional interruption marketing strategies with boring content and gimmicky sales funnel techniques.

These techniques may have worked in 1999, but this 2015. The digital world and the consumers in it have evolved. The online and offline worlds are converging.

We can no longer be one thing in the physical world and another online. Connected Generation consumers want to know who the human is behind the corporate logo. Content, in the form of media such as blog posts, video, podcasts and images, allows us to tell our story and connect with our customers in ways that were impossible 15 years ago.

We must be authentic, transparent and honest. Abstract concepts, but when harnessed with quality content creation, yield incredible results (as you'll see).

• Sales Rank: #593283 in eBooks
• Published on: 2015-02-16
• Released on: 2015-02-16
• Format: Kindle eBook

Review
"Here's what I love about Ryan Hanley -- his urgency. His urgency to learn, to teach, to succeed. That quality explodes from this book like a rocket." - Mark Schaefer, Author of Social Media Explained and The Content Code

"If you want to create content that stands out in this noisy world and delivers results for your business, study Ryan's new book." - Michael Stelzner, Founder, Social Media Examiner

"Content Warfare is full of truth and tough love. It's the battlefield playbook for winning the war of information." - Jay Baer, New York Times best-selling author of Youtility

"If you're serious about having you and your business stand out in an incredibly noisy world, and you are willing to take a hard look in the mirror while so doing, then read Content Warfare today. It's that simple." - Marcus Sheridan, CEO and Founder, at The Sales Lion

"You can't automate a content marketing program. It's work. A lot of hard work. But if you follow the formula in this book, you'll succeed." - Gini Dietrich, CEO of Arment Dietrich and author of Spin Sucks

About the Author
Ryan Hanley is the Digital Marketing Lead for TrustedChoice.com and Managing Editor of Agency Nation, the insurance industry's leading resource for sales, marketing and automation education and training. Previously Ryan founded Hanley Media Lab, a content strategy firm helping brands grow their audience, to grow their business. Ryan is also the producer of the Content Warfare Podcast, where every week the internet's more prolific content creators share their secrets for winning the battle for attention online. He is also a professional speaker, teaching trade organizations across the US harness the power of content marketing.

Most helpful customer reviews

4 of 4 people found the following review helpful.
An Advanced Internet Marketer was Humbled by this....Definitely worth it!
By A Searcher for Good Things
Unlike many reviewers here, I had never heard of Ryan Hanley prior to this book being published on Amazon. As a matter of fact, I had no intentions of reading a book on content marketing because I find myself as being pretty advanced in online marketing and thought this would just be a rehash of popular online information. However, some of my favorites in the industry were emphatically recommending this book – which is something most of them rarely do. So, after enough nudges, I pulled the trigger and picked it up.

First off, it became very evident that Ryan is not a ‘self-proclaimed guru’ on the subject like many try to claim but is in fact, incredibly advanced in the subject mater. Picking apart such a monumental subject, he bore into the content marketing process and ethos with precision.

After finishing the book, I will have to say it was worth every penny and ever second it took to read it (time being something I value most). I am super happy I bought a soft copy of the book because my highlighter quickly became my bookmark for it and my pages are pretty yellow and pink.

The good news for many potential readers is that it was written in a way that all levels could benefit from it. Those new to the online marketing world would benefit from it in a major way and I wish this was around when I started. For the advanced? Well, like I started this review, I think of myself as advanced but seriously feel as though I can take my content marketing to the next level. There was definitely a lot of “ah ha” moments and areas I really need to think about in the future.

After reading this book and digesting his information, I am now a big fan of Ryan’s Content Warfare podcast and frequently read his stuff on the subject. I look forward to more ‘content’ from him in the future.

4 of 4 people found the following review helpful.
Best content marketing book. Period.
By Tom Morkes
I supported Ryan's crowdfunding campaign on Publishizer.com to get an advance copy of this book. Having gotten the advance copy and read it cover to cover, here are my thoughts:

I can say without a doubt Content Warfare is the best book I've read on content marketing - ever.

That's saying something when content marketing is something I basically build my business and life around, but it's true. If you're not familiar with Ryan, he's a transparent, authentic, and honest voice in a noisy, crowded marketplace...and it's a breath of fresh air.

Grab you're copy today - it will force you to honestly evaluate yourself and your business, begging the question "am I doing my best work?" - a question that more books should force us to ask, in my opinion.

6 of 7 people found the following review helpful.
This will get your attention!
By MartinShervington
The fact this book exists is evidence to why we should listen to Ryan.
He had the balls to step outside a ‘comfy place’ and ask for money for people who were paying attention.
We all stepped up. And to be open about it, I didn't think it would be quite this good. I mean, it is REALLY good.
Not just because I get a mention as a great connector (which was appreciated) but because he tells the story of how the land lies, and most of all how the battle is won.
Ryan is a lover of his life, wife and son Duke; to generalize, on the battlefield he commands attention and mobilizes you into action with every chapter. My advice is to read this with a pen or pencil in your hand, and make notes. If you do, you will start to remap how content marketing, done well, stops being an uphill battle, and starts pushing you out in front.
Well done Ryan. Great work.

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# Download Ebook Flight To Success: Be the Captain of Your Life, by Karlene Petitt

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Flight to Success is the author’s journey through eight airlines, seven type ratings, two master’s degrees, while raising a family. Intertwined with her stories are those of others who share their successes, failures, losses, fears, hopes and dreams. They have all learned from their experiences.

This inspirational, and motivational book will take you on a journey of life to assist you with yours. How do people achieve success? Why don’t they quit? Where do they find the time, courage, stamina, and strength to persevere during the most challenging times? The answers to these questions and many more will be answered.

What drives people to phenomenal success? The secret correlates with many aspects of flight. If you apply these tips to your everyday life there will be nothing you cannot accomplish. Life is about choice. The choice now, is to open your mind and heart and begin to dream.

Be prepared to takeoff for the flight of your life, and enjoy the journey.

• Sales Rank: #282386 in eBooks
• Published on: 2015-02-12
• Released on: 2015-02-12
• Format: Kindle eBook

Most helpful customer reviews

5 of 5 people found the following review helpful.
A Clear VFR Flight Plan To Success in the most IFR Conditions
By JC
Even though words encompass this book inside and out, it is more of a vision which caters to the individual reader. When I use the expression to "Paint The Skies", this is exactly what this book has done. It has personally given me a vision, an internal flight chart, of how to take my life, as it stands, and to have a clear flight path to where I need to make the most improvements to achieve my goals - in a timely fashion. The quotes and humor examples given at the beginning of each chapter were a great addition to the book as well as the Chapter Titles reflecting the alphabetical order of the book title. I also like the summary of each chapter and the ideas of how to take note of my aspirations, follow-up, and how to chart my flight to success. This book not only is designed to help people but definitely is also a very impeccable and detailed mission statement of the author's blog/website. I will highly recommend this book to family, friends, and colleagues on numerous occasions.

A Clear VFR Flight Plan To Success in the most IFR Conditions. Don't let anyone stop you....

5 of 5 people found the following review helpful.
Karlene Petitt has used all of her life and professional ...
By Linsey Keats
Karlene Petitt has used all of her life and professional experiences to assist others in navigating their life towards their goals and dreams! A practical guide to inspire anyone into action, this book includes many tips Karlene has also gathered from other areas of self-help to bring it all together for an outstanding book to guide anyone towards their goals! I would get so excited, I couldn't read it at bed time, her story and success will surely inspire you into action! A must have on your book list.
Linsey Keats
Embracing Life After Loss

5 of 5 people found the following review helpful.
Share This With Your Teenager For Sure!
By Carol In Seattle
It was great to read "real-life" examples of challenges, lessons, set-backs that Ms. Petitt experienced on her pilot journey that brought her to where she is now. She uses these experiences to explain the concepts in each chapter. It is clear that Ms. Pettit has a strong commitment to help others along their journey and thankfully is now able to reach the masses through Flight To Success. Whether you are an aspiring pilot or not, this book is meant for everyone.

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Would you like to have the decision making skills of insanely successful people?

Powerful Choices = Better Life

Have you ever second guessed yourself? Of course you have, who hasn’t. This second guessing comes from having failed to make good decisions in the past. Or worse, you made a decision you thought was great only to have it blow up in your face.

It is this decision baggage we carry with us that impedes our ability to make powerful choices in life. Decision makers are confident to make a choice even if it might be the wrong one. A powerful choice is not necessarily the best one but one that was made with confidence and belief in oneself.

Educated Guesses

Elite decision makers balance their instincts with the evidence that is in front of them before making a decision. They listen to what their gut is telling them while taking into consideration all the facts, possibilities and unknowns. A decision is at best, an educated guess. No one really knows what will happen and decision makers accept that fact.

They don’t let the unknown hold them back. By committing to learning what you need to learn to make a decision you are setting yourself up for success. Be aware of analysis paralysis though. You could gain knowledge forever but eventually you will need to make a choice.

You Are Your Decisions

We are a product of all the choices and decisions we have made over the years, but that doesn’t mean we cannot change. Inside” Precision Decision Making: How To Make Powerful Choices, Take Action & Live A Better Life” you will discover:

• decision traps and how to avoid them
• a systemized plan to make decisions quickly
• how to learn from your mistakes without feeling like a failure
• methods to make quality decisions you are less likely to regret

When you combine all these powerful tips, you will be a decision making master. Your spouse, boss and friends will wonder what your secret is. If life has made anything obvious, it is that decision makers get what they want in life.

Are You Ready To Get What You Want?

You are a decision maker now so what are you waiting for?

• Sales Rank: #1224357 in eBooks
• Published on: 2015-02-17
• Released on: 2015-02-17
• Format: Kindle eBook

Most helpful customer reviews

1 of 1 people found the following review helpful.
Make better decisions
By Beau Livingston
This book is about teaching or helping how to make more calculated decisions, which would be most helpful when you're in a company or in business. It doesn't discount the power of intuition but there will just be times that it would be better for us to make decisions based on facts and evidences. This guides us through striking a balance in between. It's also well written and easy to understand. Good read.

1 of 1 people found the following review helpful.
highly recommend, TRY THIS
By jay smith
Very Well made book.
Surely, this book is going to help me to make my decision. I'm bad at decision making. So i will recommend you all if you are like me or not, this will help you all with your problems.

0 of 0 people found the following review helpful.
It was very informative and easy to read and understand
By C.B. Russell
It was curious about the subject. It was very informative and easy to read and understand.

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A hands-on marketing book for today's changed world. The book describes five steps (of awesomeness) going from looking at your brand from people's perspective to reaching a marketing solution that works. Actually it's less a book than a workshop as it is the result of digital thinking workshops – therefore tools and methods are explained followed by a step by step guide how to apply it, encouraging the reader to put it into action straight away. Be prepared to be challenged in your way of marketing and business.

• Sales Rank: #2335094 in Books
• Published on: 2015-02-20
• Original language: English
• Dimensions: 6.00" h x .68" w x 6.00" l,
• Binding: Paperback
• 298 pages

About the Author
Founder of the firm urge (hiurge.com) where Mike co-creates with businesses and brands applying the tools and methods from his book. He as well facilitates workshops at ad agencies around a digital approach. Mike taught in Internet-related subjects, like Multimedia Design and E-Marketing – in E-Commerce and Digital Project Management on Bachelor level. He started out as Art Director at advertising agencies Jung von Matt, Springer & Jacoby, and Heimat. He lives with his family in Copenhagen and enjoys the Scandinavian way.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Truly an awesome book on how to change the way you think marketing and advertising - read it!
By Thomas Juel
A very inspirational - and operational - book on how to transform yesterdays advertising into people-focused, value adding and modern advertising of today. And ultimately creating happy and successful brands and customers!

The book inspired me to think differently, and I am looking so much forward to test the thinking and methods.

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A look into the art of street performance. For more than a decade, Christen Harris has made her living from busking, and now she shares her tips and secrets with you.

• Sales Rank: #469070 in eBooks
• Published on: 2015-02-24
• Released on: 2015-02-24
• Format: Kindle eBook

Most helpful customer reviews

1 of 1 people found the following review helpful.
Very helpful book, but with many typos!
By Scottie Walton
Good information! Easy read! A lot of typos! This book had a lot of good information and I will take this and apply it when I start busking the streets of Columbus, OH. There were quite a bit of typos in the book, but the info was solid and definitely worth the $2.99 price! I will for sure recommend this book to anyone else who is interested in performing on the street.

0 of 1 people found the following review helpful.
Good for beginners
By Droll
This is a great place to start if you just starting to think about busking. If you are experienced at all,it probably doesn't contain much useful information. Also, lots of typos. But again, if you are just starting out or just thinking about playing on the street, this would be a fine place to star.

1 of 1 people found the following review helpful.
Real World Secrets From Someone Work in In the Real World...
By John Williams
This is a must read for anyone considering the art of busking. Christen shares a wealth of knowledge learned from real world experiences. The information sandwiched between the pages of this book is a blueprint to financial success working the streets of any city.

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• Sales Rank: #698092 in eBooks
• Published on: 2015-02-22
• Released on: 2015-02-22
• Format: Kindle eBook

Most helpful customer reviews

1 of 1 people found the following review helpful.
Great book!
By Vera
I've been interested in stock market for some time, and I really could not understand those complicated words and numbers when I tried to invest my money on my own. Due to that, I decided to firstly read some books related to it and I stumbled across this book. It is excellent and really useful. It has plenty tips and offers good advice for money investing. I like the structure of the book and the writing style because it is completely focused on beginners. Excellent!

0 of 0 people found the following review helpful.
The right book if you are interested in increasing the profit and try stock market investments!
By Amazon reader
At present there are so many options and ways to attract money and get higher profits - the market is just full of such opportunities but even for me some are just so unknown and even sound risky.
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0 of 0 people found the following review helpful.
All You Need to Know Right Here
By Jimmy Franklin
I am always looking for ways to grow my money without high risk. I have been afraid of the stock market since i lost 90% of my investments back in the 90's. I decided that I had simply made bad choices and wanted to get started again. I grabbed this beginners book and consumed the information from cover to cover. I love the analogy about riding out the lows, something that would have saved me 1000's a decade ago. I have been following the simple steps in the book and plan to ride this one out long-term.

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Why is it that so many organizations, seeking to do good in the world, miss opportunities to do so – and indeed sometimes exacerbate the very problem they seek to address? The Business of Doing Good reveals six insights for microfinance and other social purpose organizations using the marketplace to tackle a range of pressing social challenges. To deliver on good intentions, we need to do more than simply deliver "good products", and become organizations designed to do good.

The insights focus on creating a business model that moves beyond conventional wisdom about clients and marketplace. This means getting to grips with the realities of clients’ lives, and delivering products that address their real needs (rather than simply chasing market demand). It also means recognizing that our vision is realized through our people. By tapping into their potential, and supporting them to do difficult work, we can do quality work – and innovate to constantly do it better. Finally, the insights challenge us to make our social value proposition work from a business perspective – defining our own trade-offs, and evolving our approach to respond to a fast-changing world.

The Business of Doing Good charts the course of one remarkable and profitable social enterprise (AMK) that has, with single-minded purpose, made radical choices and reached deep into rural Cambodia, touching the lives of almost 2million people living in poverty. This book is important reading for microfinance and development practitioners, social entrepreneurs, impact investors, philanthropists, researchers, and students of international development.

• Sales Rank: #1514402 in Books
• Published on: 2015-02-25
• Original language: English
• Number of items: 1
• Dimensions: 9.10" h x .60" w x 6.10" l, .0 pounds
• Binding: Paperback
• 152 pages

Review
“This is an uplifting, hugely insightful read with key lessons for all of us. How to deliver societal as well as economic value is a challenge faced by big business, social enterprise and voluntary sector organisations like Concern and Oxfam alike. The blurring of our organisational boundaries has led to exciting innovation in this space that we all need to analyse more... It's a story of learning, innovation, resilience and the simplicity and importance we often forget of people connecting with people. Organisations like Oxfam support and learn from many local partner organisations like AMK. We all share the ambition that local organisations will become self-sustaining, dynamic contributors to overcoming poverty at national scale in poorer countries, but there are very few success stories of social enterprise at scale. Here is one.” (Penny Lawrence, Deputy Chief Executive)

“For funders, investors and donors, The Business of Doing Good is a must-read. In its granular portrayal of a value-laden, client-focused microfinance institution, the book asks us to re-evaluate and re-dedicate ourselves to designing funding mechanisms that strategically favor and fund the social enterprises which love their clients first and care for their investors second. This book calls us to be the kind of engaged, thoughtful, mission-focused bankers, accountants, investors, lawyers, analysts and auditors the world deserves.” (Jonathan C. Lewis, Founder/Chair)

“A lucid and thought-provoking account of how things actually work in the field, based on the history and experience of AMK in Cambodia. It should become a well-thumbed staple for many of us working in social investment generally and microfinance especially.” (David Woods, Managing Director)

“Anyone who thinks too much of the discussion about social impact is theoretical -- READ THIS!” (Tris Lumley, Director of Development, New Philanthropy Capital & Co-chair)

"The story of how something happens is endlessly fascinating to restless change agents. In this important new book, readers have the opportunity to dive deep into a successful social enterprise and distil important lessons for a range of future impact investments." (Susan Davis, President & CEO)

“Anton Simanowitz and Katherine Knotts have made an important and practical contribution to the discussion about how social enterprise and inclusive business can be more client-centered and contribute the most to the battle to end global poverty by 2030. By rigorously focusing on the critical issues related to client-centricity in a microfinance institution that has been off the radar of many industry observers, they provide a fresh and practical guide that will shape theory and practice for years to come.” (Alex Counts, President)

"Based on the journey of one remarkable institution, the authors of The Business of Doing Good suggest six lessons on how to align an entire organization behind its social value aspirations. These lessons are a worthwhile read for anyone interested in what organizations need to do to sustainably improve the well-being of poor families in the context of market-based development."
(Tilman Ehrbeck, CEO)

"Simanowitz and Knotts have produced a comprehensive and highly readable chronicle of AMK’s successful quest for growth combining financial viability with social relevance. It is not only an important document for microfinance sceptics as well as supporters but also for the growing numbers of people with an interest in social business; investments that support the lives of the under-privileged while generating acceptable returns for investors." (Sanjay Sinha, Managing Director)

About the Author
Anton Simanowitz has been influential since the late 1990s as a practitioner and thought leader in the field of microfinance and social enterprise. He works globally with practitioners, investors, technical assistance providers and policy makers to improve the effectiveness of microfinance and social enterprises in delivering positive social outcomes.

Katherine Knotts works with social purpose organizations to help them become better learners and communicators, in order to be more effective in sparking positive social change.

Most helpful customer reviews

0 of 1 people found the following review helpful.
A very proud father
By Pastor David Knotts
This is an excellent book and easy for a non-economics person like myself to understand. Then again, I am not really the one to ask, as I am the author's father.

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** Fee Download The Business of Doing Good: Insights from One Social Enterprise's Journey to Deliver on Good Intentions, by Anton Simanowitz, Katherine Kn Doc

** Fee Download The Business of Doing Good: Insights from One Social Enterprise's Journey to Deliver on Good Intentions, by Anton Simanowitz, Katherine Kn Doc

** Fee Download The Business of Doing Good: Insights from One Social Enterprise's Journey to Deliver on Good Intentions, by Anton Simanowitz, Katherine Kn Doc