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Personalized Philanthropy: Crash the Fundraising Matrix, by Steven L. Meyers
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Personalized philanthropy is a radical new approach to what we traditionally called planned giving. After decades of "it's all-about-our-organization fundraising," charities thought it wise to take into account what donors might need from the gift transaction. For a long time, this meant little more than applying planned giving techniques, many of which provide payments or an income to the donor in exchange for giving up an asset. More recently, and a bit more expansively, the question has grown to include what donors need, not only from a financial perspective, but from a mission perspective-the donor's mission, not just the charity's.
But while that's the better idea, until now it's been pretty much only an idea. The words donor-focused philanthropy sound nice, but there hasn't been much to concretely define them or put them to some strategic use.
Steven Meyers has finally broken through the linguistic and strategic logjam to make sense of connecting donor and charities in a way that will, and already does at some organizations, change the way money is raised. It's not just a new twist to take into account a roller-coaster economy and it's not just a new gimmick to address what has come to be known as the great generational wealth transfer. Using a metaphor of an imprisoning Matrix-the typical development office with its goals and deadlines-Steve artfully and persuasively works through and explains three concepts: virtual endowments, philanthropic equity gifts, and step-up gifts. Each captures what's wrong with the current fundraising model and provides a basis for improving it.
This is not to say that fundraisers today are doing a poor job. Quite the contrary: those who work at charities are doing yeoman's work to make their organizations better as they pursue their missions. But it is also true that development offices can be bureaucratic and, because of inherent limitations, much more could be done. In fact, as donor-focused philanthropy has been a personal cause of mine for many years, I have seen how many organizations limit their ability to raise funds simply because they are not fully engaged with the donor's needs or desires. But to be engaged, fundraisers need to ask a whole different set of questions. Steve guides us through those questions and helps us make meaning of the responses we are likely to get from donors. Doing that, of course, will enhance donors' appreciation for the work charities do and, yes, increase their support.
This, Steve calls personalized philanthropy. As he says, "I want to know why all philanthropy is not already personalized philanthropy." You should ask yourself this question as well.
In this book Steven covers:
Chapter One
The Two Cultures of Fundraising: Preparing to Crash Your Fundraising Matrix
Chapter Two
Matrix-Killing Apps of Personalized Philanthropy
Chapter Three
Radically Rethinking Endowment: Powerful Examples in Practice
Chapter Four
Moving Beyond Conventional Solicitation - New Best Practices for Personalized Philanthropy
Chapter Five
Counting, Numbers, Value and the Big Picture
Chapter Six
Being the Change and Making your Own Shift
- Sales Rank: #766316 in Books
- Published on: 2015-02-16
- Original language: English
- Number of items: 1
- Dimensions: 9.02" h x .56" w x 5.98" l, 1.03 pounds
- Binding: Hardcover
- 166 pages
Most helpful customer reviews
0 of 0 people found the following review helpful.
with wonderful hand drawn illustrations
By Philip B. Cubeta
I teach philanthropy at the American College for Financial Services to both fundraisers and advisors. I will be assigning this book to students in GS 859: Gift Planning in a Nonprofit Context, as the culmination of their studies. The book takes nonprofit gift planning to a higher level, one that client advisors find compelling. The take away point is that nonprofit's can lead with high capacity donors by helping the donor achieve the donor's dreams through the nonprofit, with staged gifts that add up to a significant program or naming opportunity over time. Instead of thinking of donors as the ATM to be tapped for annual, major and planned gifts, in isolated "asks" over time, the book suggests we aggregate lifetime giving into a coherent plan to achieve impact, via umbrella gift agreements and coordination with the donors financial and estate plans. That may sound abstract, but the book is written in colloquial English, with wonderful hand drawn illustrations. If you are a financial advisor working with philanthropic clients, or a major or planned gift officer with a nonprofit, you and those you serve will greatly benefit from your engaging with this book.
0 of 0 people found the following review helpful.
Groundbreaking Thinking
By Randy Fox
This is the type of visioning of philanthropy I’ve been looking for for 25 years. PGDC contributing author Steve Meyers has crystallized his game changing thinking into a user friendly manual for an entire new way of thinking about philanthropy. Steve has transcended the common concepts of major giving and planned giving, combining and transforming into a totally new methodology. Advisors and non-profit professionals can all benefit from Steve’s advanced, yet simple methodologies.
No, we don’t need to discard our old tools. They will serve us well. But, crashing through the Fundraising Matrix, may be more effective and raise more money, faster and with more donor satisfaction and engagement. A crash course is recommended for all.
0 of 0 people found the following review helpful.
Dr. Meyers has written a book that should be ...
By Timothy Belber
Dr. Meyers has written a book that should be on every advisors book shelf. He provides clear insights and explanations of both what philanthropy has been and what is possible going forward in a more meaningful way.
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