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If you’re looking for straight talk on branding—what it is, what it isn’t, and how it’s done—this book is for you.
Branding your company takes more than adding a logo. This book walks you through how to:
* Build a memorable brand identity
* Create strong messaging that connects with customers
* Identify and communicate your differentiators
* Attract customers who share your vision
To create a brand, you need to project a vision and reputation worthy of loyalty. Use the sixteen steps in this book to build your brand, and transform your business into a strong competitor that will attract the target customers you’ve been searching for.
- Sales Rank: #2480471 in Books
- Published on: 2015-02-23
- Original language: English
- Number of items: 1
- Dimensions: 8.00" h x .41" w x 5.00" l, .40 pounds
- Binding: Paperback
- 180 pages
Most helpful customer reviews
4 of 4 people found the following review helpful.
Easiest to Understand Book on Branding I've Ever Read!
By Book Mom Reviews
Just finished reading this. I work with clients every day who are trying to brand themselves—picking colors, deciding on a logo, figuring out what they're actually doing. I don't do any of this part for them. I just build the logo or website according to their instructions. And sometimes I shudder a little at what they come up with. I'm going to start recommending this book to all my clients. Build Your Brand is the easiest to understand book on branding I've ever read. The branding pyramid is awesome. I also liked that the author gives several recognizable examples for all of the concepts.
2 of 2 people found the following review helpful.
Sharp, Witty, and Highly Informative Guide to Branding
By E. Jones
Pratt's writing is clear, concise, entertaining, and really throughtful. She challenges the reader to analyze their branding needs for themeselves and gives specific, detailed instructions on how to most effectively do that. She gives excellent examples of current and longstanding advertising giants, while also pointing out advertising campaigns that haven't worked, and why. Her instruction is easy to understand, and her voice is authoritative without being condescending. I would recommend Step-by-Step guide to Anyone who has a business or nonprofit or is thinking about starting one.
1 of 1 people found the following review helpful.
Took my company branding to a whole new dimension
By Mike
I received this book as part of a promotion, and I'm glad I did! The logical advice and concise examples that Sheralyn Pratt give have been tremendously helpful to my business. I ended up rebranding my company with an eye toward the branding pyramid shown in this book, and the results were measurable and incredible! My company's SEO is so much better! And it went from me peddling myself to different companies to me managing six employees and being consistently triple booked.
This book has given me the ability to identify my company identity and what sets me apart from my competitors. And it does all this without taking up a lot of my time with pointless examples and vague principles. Everything in here is relevant, justified, and effective.
Buy it, read it, and take your company branding to the next level.
Mike Fugal
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