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Implementing Customer Relationship Management (CRM) Software Can Be One Of The Most Important Decisions A Growing Company Can Make.
In Your Surefire Guide to CRM Success, Matt Mountain and Randy Davis—
Salesforce.com gurus and industry leaders—explain how your business can
properly implement this software to receive a high return on your investment.
In this book, Matt and Randy discuss the following:
• How to define your company’s goals for proper CRM implementation
• How to align employees to your vision
• How to use software for not only sales but also marketing, operations,
and customer service
• How to use CRM to benefit your customers
• How to continue maximizing and expanding your software in the future
Many companies struggle in incorporating new software technology into their
business model, but there is high potential for success if used correctly. If your
company is considering the leap to CRM, this book is for you!
- Sales Rank: #3808529 in Books
- Published on: 2015-02-13
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .31" w x 6.00" l, .45 pounds
- Binding: Paperback
- 146 pages
About the Author
MATT MOUNTAIN is the Sales Leader at NexGen Consultants, a company that specializes in helping organizations maximize the value of their Salesforce.com solutions. A Certified Salesforce.com Developer, Matt has been working with CRM Systems since 1995 and has a lot of experience with driving User Adoption. Matt is married with 4 children and as time permits, still is an avid Cleveland Sports fan. Matt attended The Ohio State University in Columbus, OH.
RANDY DAVIS is the Delivery Leader at NexGen Consultants, a company that specializes in helping organizations maximize the value of their Salesforce.com solutions. A Certified Salesforce.com Advanced Administrator, Developer and Sales Cloud Consultant, Randy has been leading NexGen’s Salesforce.com implementations since 2009. Randy attended Miami University, Oxford, Ohio. He is married with 2 step daughters and is an avid reader and loves the outdoors.
Most helpful customer reviews
0 of 0 people found the following review helpful.
Great boook to help you win with Successful Customer Relationship Management!
By Amazon Customer
CRM is an acronym you hear often in the business world, and it is a term that can be tossed around in the office so often it loses meaning. Your Surefire Guide to CRM Success not only brings the meaning back into Customer Relationship Management, but is also takes it one step further by getting you to think about CRM beyond the traditional definitions and approaches. From what you company's intentions are with CRM, to implementation, and follow-up (3 critical steps in the process) the book truly redefines Customer Relationship Management and gives you a great roadmap to help your business succeed.
0 of 0 people found the following review helpful.
Small Business Owner Loves This!
By Amazon Customer
As a Salesforce.com user, I was astounded by the content provided in this book. Very clear vision of what needs to happen to build these types of tools into a successful business. Great read for anyone looking to learn more about CRM and build great processes into the organization!
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