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Turbocharge your marketing and attract a flood of interested, qualified customers.
Imagine adding easy to implement tactics and growth hacks that will allow you to attract the “right” customers. In this book you will learn 57 do-it-yourself tactics that can be implemented immediately into any marketing strategy. It will help you find customers, sell to them and keep them in your marketing system so you can sell more to them more often. Looking for growth hacking tactics? Here are some for you.
Thomas is not a theory-based marketing “guru.” The tactics he presents in this book are from over twenty years’ experience working with clients in the marketing field, and forty-five years of experience in wholesale and retail business within multiple industries. This book will give you frank instruction without the fluff and baloney you might be getting now from other marketing consultants.
- Sales Rank: #2667515 in Books
- Published on: 2015-02-26
- Original language: English
- Number of items: 1
- Dimensions: 8.50" h x .34" w x 5.50" l, .40 pounds
- Binding: Paperback
- 136 pages
About the Author
I was born in New Jersey, and raised by a single mother, grandmother, and grandfather in East Orange, New Jersey. My grandfather owned Orange Mattress Company with his brother, Frank, a mattress manufacturer since 1902, a family business. My mother would bring me to “The Factory,” where I learned sales, marketing, and business while watching the salespeople sell, and my mother and Uncle Frank create the ads that were placed in newspapers and magazines. It was the best education someone in my field could get. My mother married my father, Phil, who was in the bar business. And when I was old enough, I bounced around from the bar business to the mattress business. In the bar business you really learn about human behavior, which helps in marketing. You learn empathy and how to respond to every situation, which also helps in sales. I have always been extroverted and loved music, so I gravitated toward the nightclub business and became a DJ, which I enjoyed for many years. Later I had some minor success as a union actor, which was when I met my wife, Francine, also an actor. After acting, I started in professional sales and sales management, a profession where I was successful. I managed the sales and marketing of a merchant services company and increased their company sales to a point where they were offered a buyout from their competitor that they could not refuse. After a few years in sales, this new crazy thing called the Internet was all over the news. It seemed like the Wild West to me (and it was), so I looked for a way to make some money with this Internet thing. I started developing websites in 1995, and after a year or two, I was contracted to develop the websites for the company who manufactured electronic toys such as Barbie®, Playskool®, Fisher-Price®, Hot Wheels® and home electronics such as Timex®, Zenith®, and Soundesign® to name a few. My team was selling websites and related services, when clients started asking for other stuff: Internet marketing, search engine optimization, ads, brochures, direct mail, and so forth. So we then expanded to become a non-commission marketing and advertising agency. In 1998 I became an instructor at a local college, teaching classes in Advertising and Marketing, How to Start a Business, Webmaster Certificate, Search Engine Optimization, HTML, Website Design and Marketing, and Web Server Administration, to name a few.
Most helpful customer reviews
0 of 0 people found the following review helpful.
A Breath of Fresh Air for Marketers
By Toonoot
This book is filled with great ideas. I've learned a ton from it, and I can easily see how it can help business owners find new customers and build their brand. It's clearly written in a great, conversational voice that is refreshingly different from the usual professorial tone you find in other marketing books. I would recommend this to any business owner who wants to build their brand and expand their digital presence.
0 of 0 people found the following review helpful.
Each tip is worth the cost of the ebook
By Eric B
In the book Tom elaborates on all the tips he provides. Not all of them are actionable however it just takes 1 small idea implemented and your off to the races or getting over the hump. I would say I could use about 35 of the 57 tips to improve my business.I highly recommend that you read this book and put it to use in your business today.
0 of 0 people found the following review helpful.
This book is wonderful!
By Donna P
This book is a valuable asset to any business owner who wants to increase their customer base and grow their revenue stream. Mr. Forgione is one of the most well respected marketing gurus in his field and this book is a perfect example of his depth of real-world knowledge that exemplifies his expertise on this subject.
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