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The Return of Yahoo: How Marissa Mayer Did It, by Can Akdeniz
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The history of business is littered with forgotten companies who sparked, burned brightly, and eventually disappeared. Rarely does a company come back from the brink of disaster, let alone turn around dramatically enough to challenge the top-tier corporations who once edged it out of the industry. However, exceptions exist for every rule, and Yahoo, under the visionary guidance of CEO Marissa Mayer, has managed to do just that. This short book highlights the ambitious strategies and innovative techniques that Yahoo used to climb back into one of the most competitive industries in the world.
- Sales Rank: #1714948 in Books
- Published on: 2015-02-24
- Original language: English
- Number of items: 1
- Dimensions: 8.00" h x .10" w x 5.25" l, .12 pounds
- Binding: Paperback
- 40 pages
Most helpful customer reviews
0 of 0 people found the following review helpful.
Very Good
By Annie R.
This is a book that does a great job at illuminating what is it that brought Yahoo from the brink and how we can learn from it. I liked to look into Yahoo’s past and the research is very well done overall. I found myself learning a number of useful lessons from the Yahoo’s comeback. Highly recommended.
0 of 0 people found the following review helpful.
Nice background info
By Carrie
I enjoy these business history books but I don't necessarily want to read a whole full-length book, so I really enjoy these shorter volumes. I'd heard of Marissa Mayer but didn't really know anything about her or what, specifically, she did for Yahoo and this helped fill in the blanks quite quickly.
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