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How to Market Books, by Alison Baverstock
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'Baverstock is to book marketing what Gray is to anatomy; the undisputed champion.' Richard Charkin, Executive Director of Bloomsbury Publishing and President Elect of the International Publishers Association
Over four editions, Alison Baverstock’s How to Market Books has established itself as the industry standard text on marketing for the publishing industry, and the go-to reference guide for professionals and students alike.
With the publishing world changing like never before, and the marketing and selling of content venturing into uncharted technological territory, this much needed new edition seeks to highlight the role of the marketer in this rapidly changing landscape.
The new edition is thoroughly updated and offers a radical reworking and reorganisation of the previous edition, suffusing the book with references to online/digital marketing. The book maintains the accessible and supportive style of previous editions but also now offers:
- a number of new case studies
- detailed coverage of individual market segments
- checklists and summaries of key points
- several new chapters
- a foreword by Michael J Baker, Professor Emeritus of Marketing, Strathclyde University.
- Sales Rank: #2808327 in Books
- Published on: 2015-02-13
- Released on: 2015-02-18
- Original language: English
- Number of items: 1
- Dimensions: 9.21" h x 1.12" w x 6.14" l, 1.66 pounds
- Binding: Paperback
- 494 pages
Review
"This is the one book we recommend to all marketing staff. The information it contains is always sensible, realistic and reliable." -- The Oxford Publicity Partnership
"An indispensible teaching tool and guide." -- Gian Lombardo, Publisher-in-Residence, Emerson College, Boston, MA
"Baverstock has updated this practical guide in a way that will appeal to readers to just in the UK but anywhere." -- Library Review
About the Author
Alison Baverstock is Associate Professor in the Department of Journalism and Publishing at Kingston University, where she cofounded the MA Publishing in 2006, now with an international catchment area and reputation. She is a frequent commentator in the press and broadcast media on publishing and reading, a previous recipient of the Pandora Prize for Services to Publishing and a member of the Board of Management of the Society of Authors.
Most helpful customer reviews
1 of 4 people found the following review helpful.
Practical advice that works
By Helen Carey
Alison's book just WORKS - it is full of really practical advice from a many-times published author who has been there, done that. She knows how the publishing industry works - I believe she's a University lecturer on the subject, too, so she knows what she's talking about - and how to make it work for you. And as a bonus she's an exceptionally clear writer. I guess if you're reading this you're interested in finding a great book on how to market books. Well, you've just found it!
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