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The world's economy has been transformed from a twentieth-century materials-based economy to the Age of the Knowledge-Based Economy -- and the currency of this realm is ideas, imagination, creativity, and knowledge. According The World Bank, 80% of the developed world's wealth now resides in human capital.
Perhaps President Ronald Reagan said it best in his address to Moscow State University on May 31, 1988:
"Like a chrysalis, we're emerging from the economy of the Industrial Revolution -- an economy confined and limited by the Earth's physical resources -- into, as one economist titled his book, "the economy in mind," in which there are no bounds on human imagination and the freedom to create is the most precious natural resource."
Written by Ronald Baker and Ed Kless, hosts of The Soul of Enterprise: Business in the Knowledge Economy, the popular radio show on Voice America's Business Channel, The Soul of Enterprise: Dialogues on Business in the Knowledge Economy sounds the clarion call that organizations can no longer ignore this seismic shift that has occurred in the economy since 1959. The Soul of Enterprise introduces the three components of Intellectual Capital -- human capital, social capital, and structural capital -- and how to leverage them to create wealth in today's economy, by revealing:
* The physical fallacy -- why wealth no longer consists of tangible things, but of ideas, imagination and knowledge from human minds
* The best learning tool ever invented: After Action Reviews
* Why Frederick Taylor and the Scientific Management movement was a fraud and the wrong focus for knowledge workers
* The fact that effectiveness always and everywhere trumps efficiency
* The First Law of Pricing: All value is subjective
* The Second Law of Pricing: All prices are contextual
* The Morality of Markets: Doing well and doing good
* Why your organization -- and you -- need to be driven by a higher purpose than profit
The Soul of Enterprise will inspire and challenge readers to unlock the enormous financial and competitive power hidden in the intellectual capital of their organizations and knowledge workers.
- Sales Rank: #2890585 in Books
- Published on: 2015-02-26
- Original language: English
- Number of items: 1
- Dimensions: 9.21" h x .50" w x 6.14" l, .69 pounds
- Binding: Paperback
- 218 pages
About the Author
Ronald J. Baker started his CPA career in 1984 with KPMG's Private Business Advisory Services in San Francisco. Today, he is the founder of VeraSage Institute -- the leading think tank dedicated to educating professionals internationally-and a radio talk-show host on the VoiceAmerica show: The Soul of Enterprise: Business in the Knowledge Economy. He is the author of six books, including: Professional's Guide to Value Pricing. Ron has toured the world, spreading his value pricing message to over 120,000 professionals. He has been appointed to the American Institute of Certified Public Accountant's Group of One Hundred, a think tank of leaders to address the future of the profession; named on Accounting Today's Top 100 Most Influential People in the profession 11 times as high as 6th; selected as one of LinkedIn's Influencer Bloggers; and received the 2003 Award for Instructor Excellence from the California CPA Education Foundation.
Ed Kless joined Sage in July of 2003 and is currently the senior director of partner development and strategy. He develops and delivers curriculum for Sage business partners on the art and practice of small business consulting including the Sage Consulting Academy and Firm of the Future Symposium. He also facilitated the Sage Leadership Academy, a year-long program designed to assist Sage partners develop a continuous process of improvement in their organizations and serves as liaison to the Strategic Leadership Association. Ed is a contributor to industry publications, including the Journal of Accountancy, Harvard Business Review and HR.com, and has spoken at many conferences worldwide on project management, pricing, and knowledge workers. He is a senior fellow at the VeraSage Institute. He lives north of Dallas with his wife and two of his five children. Currently he serves as chair of the Collin County Libertarian Party and ran for Texas State Senate, District 8 in 2010 and 2012.
Most helpful customer reviews
1 of 1 people found the following review helpful.
A Pivotal Boost Of Knowledge For A New Businessman
By Artie
I have entered my first truly entrepreneurial attempt at creating my own business, and this book has provided me so many great tools and ideas as to how to run my new business. And beyond the concrete methods I will be using from this book to help my budding business, this book (along with their FANTASTIC podcast) has helped me THINK differently about my business. I have gone into this business not really knowing what I was doing, and while I still have an immense amount of learning to do, this book got me reflecting on what I've done with a different set of business lenses that have allowed me to see with more clarity my past mistakes. I am now correcting my errors, and when my business becomes a success, I will honestly be able to thank The Soul Of Enterprise for providing me a boost of knowledge and motivation that is allowing me to redirect my business on a more effective path.
I have been reading other business books as well, and the format of "The Soul Of Enterprise" is exponentially more pleasurable than anything I've read thus far. The book is written in the form of a casual conversation between the two authors. This format allowed ideas to be bounced back and forth and discussed between the two authors, as opposed to having their topics merely narrated to the reader. I have read books in the past where I knew I was getting valuable insight and knowledge, but was bored to tears trying to push through them. The conversational style of writing takes the great insights they have, and put it into a format that is such a pleasure to read.
This is not a book to pass up. I cannot recommend it enough. And don't miss their podcast by the same name as well. The two hosts of the show have great chemistry in their discussion of such interesting topics that keep giving me "Aha!" moments all the time.
2 of 2 people found the following review helpful.
Inspiring
By Markus Hartmann
I listen to every Episode of my favorite Podcast "The Soul of Enterprise". I am always deeply impressed by the profound and inspiring knowledge of economy and entrepeneurship Ron and Ed are sharing. To have this precious content condensed in this ebook is great.
1 of 1 people found the following review helpful.
The Definitive Guide for success in the Knowledge Economy
By J. Thomas Hood III
Ron and Ed have written a guide, thoroughly researched, on what we need to do, as organizations and individuals, to thrive in the "new normal" we find ourselves in.
From their deep thinking on economic theory to practical tools for the knowledge economy like AARs (After-Action Review), this book will inspire and give you practical ways to think about effectiveness in the knowledge economy. Then there is the always insightful view or pricing and communicating value. In the end they close with the 'soul of enterprise' which speaks to the purpose or calling or in the words of Simon Sinek, your 'why'.
Ron Baker and Ed Kless have written an inspiring and practical piece that every CEO and every knowledge worker should read (that means all of us). Like Ron's story about how his dad bought him George Gilder's book that forever changed him, I am buying three books to give to my three sons and recommending we add this to our book club at the Maryland Association of CPAs.
I hope you enjoy it as much as I have!
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