Free Ebook Outsmart the MBA Clones: The Alternative Guide to Competitive Strategy, Marketing, and Branding, by Dan Herman
Outsmart The MBA Clones: The Alternative Guide To Competitive Strategy, Marketing, And Branding, By Dan Herman Exactly how can you transform your mind to be more open? There several sources that can aid you to improve your thoughts. It can be from the various other experiences and story from some individuals. Book Outsmart The MBA Clones: The Alternative Guide To Competitive Strategy, Marketing, And Branding, By Dan Herman is one of the trusted resources to obtain. You could discover a lot of publications that we discuss right here in this website. And also now, we reveal you among the most effective, the Outsmart The MBA Clones: The Alternative Guide To Competitive Strategy, Marketing, And Branding, By Dan Herman
Outsmart the MBA Clones: The Alternative Guide to Competitive Strategy, Marketing, and Branding, by Dan Herman
Free Ebook Outsmart the MBA Clones: The Alternative Guide to Competitive Strategy, Marketing, and Branding, by Dan Herman
Do you assume that reading is a vital task? Locate your factors why including is vital. Checking out an e-book Outsmart The MBA Clones: The Alternative Guide To Competitive Strategy, Marketing, And Branding, By Dan Herman is one part of enjoyable tasks that will make your life high quality better. It is not about just just what type of e-book Outsmart The MBA Clones: The Alternative Guide To Competitive Strategy, Marketing, And Branding, By Dan Herman you check out, it is not only regarding the amount of publications you read, it has to do with the habit. Checking out behavior will be a means to make e-book Outsmart The MBA Clones: The Alternative Guide To Competitive Strategy, Marketing, And Branding, By Dan Herman as her or his buddy. It will certainly no concern if they spend money and also spend even more books to complete reading, so does this e-book Outsmart The MBA Clones: The Alternative Guide To Competitive Strategy, Marketing, And Branding, By Dan Herman
As one of the home window to open up the new world, this Outsmart The MBA Clones: The Alternative Guide To Competitive Strategy, Marketing, And Branding, By Dan Herman provides its fantastic writing from the writer. Published in among the preferred authors, this book Outsmart The MBA Clones: The Alternative Guide To Competitive Strategy, Marketing, And Branding, By Dan Herman becomes one of one of the most ideal publications lately. In fact, the book will not matter if that Outsmart The MBA Clones: The Alternative Guide To Competitive Strategy, Marketing, And Branding, By Dan Herman is a best seller or not. Every publication will certainly constantly offer finest sources to obtain the reader all finest.
However, some people will certainly seek for the best seller book to read as the very first recommendation. This is why; this Outsmart The MBA Clones: The Alternative Guide To Competitive Strategy, Marketing, And Branding, By Dan Herman is presented to fulfil your necessity. Some people like reading this publication Outsmart The MBA Clones: The Alternative Guide To Competitive Strategy, Marketing, And Branding, By Dan Herman due to this prominent book, however some love this as a result of preferred writer. Or, many also like reading this book Outsmart The MBA Clones: The Alternative Guide To Competitive Strategy, Marketing, And Branding, By Dan Herman since they actually need to read this book. It can be the one that actually enjoy reading.
In getting this Outsmart The MBA Clones: The Alternative Guide To Competitive Strategy, Marketing, And Branding, By Dan Herman, you might not constantly pass strolling or using your motors to guide establishments. Get the queuing, under the rain or warm light, and also still look for the unknown publication to be during that book store. By seeing this page, you can just look for the Outsmart The MBA Clones: The Alternative Guide To Competitive Strategy, Marketing, And Branding, By Dan Herman and also you can discover it. So currently, this moment is for you to opt for the download link as well as purchase Outsmart The MBA Clones: The Alternative Guide To Competitive Strategy, Marketing, And Branding, By Dan Herman as your own soft documents publication. You could read this book Outsmart The MBA Clones: The Alternative Guide To Competitive Strategy, Marketing, And Branding, By Dan Herman in soft file only and wait as your own. So, you don't need to hurriedly place guide Outsmart The MBA Clones: The Alternative Guide To Competitive Strategy, Marketing, And Branding, By Dan Herman right into your bag anywhere.
In today's intensely competitive consumer marketplace most companies would love to be successful, adored by their customers, and not imitated by their competitors. A private monopoly would be nice, but it isn't easy.
In his provocative book, Outsmart the MBA Clones: The Alternative guide to Competitive Strategy, Marketing, and Branding, Dr. Dan Herman reveals the secrets to establishing what he calls an "unfair advantage."
Herman maintains that despite the apparent diversity among MBA programs, they produce executives who think and act in a similar and predictable manner. This undermines the competitiveness of their companies and provides a strategic advantage to those who recognize these biases and think differently.
Outsmart the MBA Clones provides a set of new concepts and a tool kit unlike anything taught in MBA schools. The ambitious promise of this book is to help managers create business strategies that will succeed and yet amazingly will not be copied by the competition.
Steve Yastrow, author of We: The Ideal Customer Relationship says, "Outsmart the MBA Clones is filled with powerful insights, appearing one after the other, that will have you thinking, 'Hey, I never thought of it that way.' Herman challenges long-held beliefs about strategy, competitive advantage, marketing, customer segmentation, differentiation, and branding."
"The only thing scarier than your competition already reading this book is how they will be applying it in the market that could have been yours," says Ray Podder of Grow, a premier brand consulting firm based in California.
- Sales Rank: #4945674 in Books
- Published on: 2015-02-05
- Original language: English
- Binding: Paperback
- 272 pages
About the Author
Dr. Dan Herman is an Advantagizer, a globally renowned expert in identifying growth opportunities and creating competitive advantages for companies and for brands. He integrates winning competitive strategies with profitable business models and psychologically powerful branding.
Dr. Herman is the co-owner and CEO of Competitive Advantages Ltd.. Together with his highly trained team, he serves worldwide clients ranging from local mid-sized companies to Fortune Global 500 Corporations. Competitive Advantages often partners with local consulting companies in carrying out large-scale projects.
In conjunction with his consulting practice, Dr. Herman is a conference speaker, seminar leader, workshop moderator, and is frequently interviewed by the media. Among his speaking and training topics are:
* Identifying opportunities to grow and devising growth strategies with the "What's Next?" process and Opportunity (O-Scan) method.
* Creating successful off-core differentiation strategies that competitors will not imitate and turning them into a Unique Success Formula, a private monopoly.
* Predicting potential future consumer wants with the Consumer ForeSearch method.
* Achieving meteoric marketing successes with the Marketing Hits formula and the Short Term Brands (STBs) methodology.
* Creating a psychological and social instrumentality for a brand and applying the principles for creating emotional significance.
* Developing brands that click immediately with consumers' emotions using the just-on desire branding methodology.
* Bringing a brand to life with the brand drama method, the hypnotic branding principles and, the brand trance approach.
* Creating luxury or prestige brands, premium products, VIP services, upscale retail, elite places, exclusive organizations, etc.
* The Fear of Missing Out (FoMO) and other crucial phenomena for understanding the psychological makeup of today's consumers.
Dr. Herman is the author of two marketing management books in Hebrew and another in Russian.
Dan is a devoted fan of gourmet food, of fine wine, and of high quality alcoholic beverages. He enjoys a good cigar every now and then, private dance parties, humor, world travel, and getting acquainted with people of varied cultures and lifestyles. He is a qualified personal coach for the attainment of life goals and also a certified masseur.
Some of his major interests include strategic thinking, the psychology of the intangible aspects of our reality, and altered states of consciousness.
Most helpful customer reviews
20 of 20 people found the following review helpful.
Turn your MBA toolkit into a weapons system
By Craig Matteson
Masters degrees in Business Administration (MBA) are not only being taught in elite schools, but in nearly every university, college, and diploma mill that can find some way to get accreditation. Most of the programs teach their students similar concepts in the core subjects of Financial and Management Accounting, Finance, Economics, Statistics, Operations, Organizational Behavior, Information Systems, Marketing and Corporate Strategy. If everyone has the same tools and book of tactics, including how to differentiate your company and create a competitive advantage, how can you actually compete and win in the real world? Worse, these kinds of programs train these managers to work, think, and fit in to the large companies that hire MBAs by the campusfull. That is why this book refers to MBA Clones and provides an approach that takes a different tack than standard MBA thinking would see.
It isn't that what you learn as an MBA isn't valuable, it's that learning the core of a business program provides you with only a basic toolset. You still need to learn to apply them. However, if you apply them like everyone else (the problem with `best practices') you aren't creating a compelling advantage. The best business folks are artists and use their toolsets in powerfully creative ways to win in the marketplace.
Dan Herman is a Ph.D. and CEO (and co-owner) of Competitive Advantages Ltd. Through which he and his team serve companies all around the world. Their goal is to help their clients identify growth opportunities and creating `unfair' competitive advantages. Along with this Advantagizing they help create powerful and compelling brands and profitable business models.
In part 1 of this book provides a look at what Herman's views on some common myths of Competitive Advantage (that you have to be better than your competitors, that you have to endear yourself to as many customers as possible, and that your competitive edge is to be found on a parameter that is important in your business category. He then provides a secret to Differentiation and uses examples from Virgin, Google, Starbucks and others to show you what he is after.
Part 2 explains their O-Scan (opportunity scan) method. It is about identifying insights about customers and what they are GOING to want (rather than what they are demanding today). You also learn to use a customers 15 stage consumption process to find points of pain and opportunity, to provide more consumer benefits, and seeing the hidden rules your competitors are using to win.
Part 3 is provides Herman's views of Branding. First you have to understand the consumer's mind. I found this discussion of how the consumer experiences things, what they are trying to do, and how they for their beliefs to be quite interesting. Herman also rejects the idea that Branding creates brands. He says that it is the real success factors that you have identified previously that will provide substance and power to your brand. He provides the ABCDE of Brand Success: Attribution of benefit, Believability, Craving, Differentiation, and Ease of acting upon their desire.
For Herman, brands are more about expectations, anticipations, and dreams that take them out of their hum-drum reality. It is about adventure, temptations, testing limits, nostalgia, and much more. The goal is to make your marketing electrifying to your customers. He also provides interesting chapters on developing marketing hits and how you can drive your consumers crazy about your brand.
Is all this absolutely original and unique? Look, I have an MBA from the University of Michigan Business School and what he says here is consistent with what I learned there. The expectation I had upon graduation was to use what I learned creatively. What Herman does is help those interested in turning the toolkit you were given into a weapons system. And I think that is very worthwhile.
Reviewed by Craig Matteson, Ann Arbor, MI
9 of 10 people found the following review helpful.
The real deal
By Byron D. Metrikin Gold
This book, which I was privileged to read as a review copy of the publisher, contains a totally new approach to marketing, one that is not taught in business schools, one that is geared to today's changed consumer environment. For example, to read the author's description of the Joe Boxer phenomenon is for old fogies like me to have a lightbulb on the culture suddenly turn on.
The book is full of extraordinary insights. A true page-turner, I highly recommend it.
7 of 8 people found the following review helpful.
A Fresh Look at Short-Term Thinking
By Craig L. Howe
Long-term strategies have been replaced by ones that adapt and change as opportunities are identified.
"Launch and forget" brands today, such as Marboro, are rare. They have been replaced by visual identities and advertising styles that change rapidly. To succeed over the long-term managements must succeed in the short-term time after time.
Dan Herman, citing observations from Copernicus Marketing Consulting, argues brands are becoming like commodities. Consumers can no longer differentiate them from sugar, corn or cement. They are created by marketers who employ the same data, the same focus groups and data analysis. The marketers have become indistinguishable.
In this new environment, Herman observes:
1. Porter, Kotler, Aaker and Ries and their rules are obsolete.
2. Marketers need to understand nature's rules. They need to be able to devise alternatives paths to the same goals.
3. Theoretical concepts are tools for thinking about reality. They are not reality itself.
If you are a seasoned marketer, this book is different from another you have read. Herman's fresh thinking about competitive advantage, marketing, customer segmentation, differentiation and branding will challenge your thinking. It is worth every penny of its cover price.
Outsmart the MBA Clones: The Alternative Guide to Competitive Strategy, Marketing, and Branding, by Dan Herman PDF
Outsmart the MBA Clones: The Alternative Guide to Competitive Strategy, Marketing, and Branding, by Dan Herman EPub
Outsmart the MBA Clones: The Alternative Guide to Competitive Strategy, Marketing, and Branding, by Dan Herman Doc
Outsmart the MBA Clones: The Alternative Guide to Competitive Strategy, Marketing, and Branding, by Dan Herman iBooks
Outsmart the MBA Clones: The Alternative Guide to Competitive Strategy, Marketing, and Branding, by Dan Herman rtf
Outsmart the MBA Clones: The Alternative Guide to Competitive Strategy, Marketing, and Branding, by Dan Herman Mobipocket
Outsmart the MBA Clones: The Alternative Guide to Competitive Strategy, Marketing, and Branding, by Dan Herman Kindle
Tidak ada komentar:
Posting Komentar