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The 2015 Chief Marketing Officer Handbook: Marketing Strategies That Work, by InVert
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What does it mean to be a Chief Marketing Officer in the Information Age? Really what you do has not changed all that much. How you do it is a whole different story. Gone of the days of Mad Men when a good print ad or commercial significantly impacted your bottom line. Marketing has become a fight to be seen in the noise of all the information your customers encounter on a regular basis. Everything that you need to know to successfully market your business (large or small) is contained in this book. The reason you picked up this book is: 1. You are a Chief Marketing Officer and it’s 2015. 2. You are lost in the blender of online and offline marketing of the Information Age. 3. You are an innovative leader preparing to keep up with the latest trends and ready to do it with ease and skill. 4. If you don’t figure out what the heck you are doing with your marketing your business is toast. 5. You really like the authors Hawk and Caitlin and know the knowledge and tools in this book are going to change the life of someone you know. “I really believe that your book will be of immense help for my business.” - Godfrey, LPCL “InVert got me over 1900 targeted leads in less than 60 days and I used their system to close over $12,000 in just 1 deal” - Coach Carl “Thank you so much for your Chief Marketing Officer Handbook...it is a wonderful resource.” - Dean Allen, Bookpals
- Sales Rank: #2054945 in Books
- Published on: 2015-02-13
- Original language: English
- Number of items: 1
- Dimensions: 9.69" h x .23" w x 7.44" l, .43 pounds
- Binding: Paperback
- 100 pages
Most helpful customer reviews
0 of 0 people found the following review helpful.
300% ROI From The #1 Marketing Guide of 2015! Easy to Read, Simple to Follow, & Profitable!
By ZenMonkey
This book is designed to set you up for success! You get tools, techniques and resources to get you started now! It also shows you and illustrates Short term AND Long term strategies to help you be successful for the future! If you're looking to do online or offline marketing this is a MUST READ Book! You will need to read this book to be successful in marketing. One of the best things is that you can request updates so that you're always on top of the latest tools, resources, techniques and strategies for making your business profitable. One of my favorite parts about this book is the over 17 pages of resources at the back of the book! They helped me transition to systems that saved me 100's of hours each month and over $10,000 a year!
If you're a business owner this is an absolute NO BRAINER! If you're a CEO, CMO, COO, or CIO/CTO this is a must have for your team! As the CEO I bought a copy for EVERYONE on my team, and we use it as our guide to successful marketing.
I recommend you buy the book and call them up for a marketing strategy session.
1 of 1 people found the following review helpful.
An Excellent Guide
By Michael Bear
One of the best books around on the subject--I highly recommend it.
0 of 0 people found the following review helpful.
I Appreciate the effort
By Mirandaesque
I appreciate the effort but this felt like a fast incomplete thrown together plan given right before jumping out of an airplane . More of a throw everyhing in the junk drawer at the wall and see what sticks kind of book. No real depth of strategy or method or planning . CMO handbook is self aggrandizement .
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